JOB OBJECTIVE(S)
Run a comprehensive Marketing & Client Services framework in strategic alignment with TDL’s overall business objectives.
Meet the company’s revenue aspirations through the management of existing clients and winning new clients.
Build and lead TDL’s strategic brand management/marketing initiatives, enhancing and improving the positioning and image of the company
DUTIES & RESPONSIBILITIES
Identify and establish new relationships to create strategic alliances consistent with the company’s objectives, to ensure its market share in the industry is deepened
Market tailored HR and Function services to existing and prospective clients
Collaborate with other departments to ensure prompt delivery of services as agreed with the Clients.
Develop and maintain high client satisfaction ratings through successful working relationships with clients.
Organize marketing campaigns, adopt business strategy and pricing of services to capture required target markets.
Develop an integrated strategy to achieve deeper market penetration in current markets and expand into new markets
Responsible for developing and implementing all aspects of the company’s brand management, corporate communications campaigns
Oversee TDL’s public relations initiatives and CSR including advertising, marketing materials and publications.
Strategically network with statutory bodies and key players in the industry
Manage the company’s social media platforms.
Maintain the security of all information entrusted to the staff
Tender periodic reports on marketing growth and social media impact
Comply with the principles and policies in the information handbook
Other official tasks assigned
KEY PERFORMANCE INDICATORS
Revenue Growth
Cost Reduction
Audit Defect Rate Compliance
Ensure prompt disbursement of id cards & branded items.
Turn-around time, Issue Resolution & Quality Rate
Implementation of Efficient & Effective Policies, Procedures & Processes
Strategic initiatives
Growth in number of Digital Marketing (engagement)
Growth in number of Digital Marketing (followership)
Client satisfaction rating
Knowledge
All Company’s businesses
Service/Product development & management
Customer Relationship Management
Financial analysis and advisory
Microsoft suite
Skill/Competencies
Collaborative and supportive style of working
Resourcefulness & Resilience
Empathy
Accuracy and attention to detail
Excellent time management and organisation skills
Interpersonal skills
IT and Computer appreciation
Excellent Communications skills (written and oral) with strong business and customer focus
Reasoning and Analytical Skills
People management
Negotiation skills
Excellent presentation, body & sound language skills
Excellent business development and relationship management experience
Sound interpersonal and negotiation skills
Business advisory competence relating to client industry knowledge
Basic portfolio management skills