Job Summary
HEINEKEN Ethiopia is seeking a Sales Representative to manage and expand territory sales growth for its brand portfolio in Mojo. The role requires strong relationship management, proactive execution of outlet strategies, and effective use of digital tools to drive sales orders, optimize inventory, and enhance customer engagement.
Key Responsibilities
Manage master data, oversee horizontal expansion, and drive sales orders to achieve volume objectives by brand and SKU.
Implement PICOS strategies, manage forward stock, push essential SKUs, and ensure FIFO stock movement and proper fridge positioning.
Increase Point of Sale (POS) presence by prospecting new outlets, preparing commercial propositions, and following weekly visit plans.
Execute promotional plans, deploy visibility materials, and manage customer loyalty schemes in collaboration with trade marketing.
Monitor competitor activities, pricing, and promotional strategies through regular market checks and provide daily sales reports.
Foster strong retailer relationships to ensure Heineken Breweries remains the preferred supplier.
Qualifications
Education
BSc or BA Degree.
Experience
0 to 3 years of relevant experience (FMCG industry experience is an added advantage).
Language Requirements:
Fluency in the Mojo base town speaking language is mandatory.
Required Skills
Technical Skills:
Utilization of SEM, B2B order generation, digital sales tools, customer management software, and inventory tracking.
Core Skill Tags:
Relationship management, negotiation, problem-solving, sales execution, and proactive communication.
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