Job Summary
The Marketing Head will be responsible for developing and leading the organization’s marketing and sales strategies to strengthen market presence, increase revenue, and achieve business growth objectives. The role will oversee marketing management, sales activities, market research, digital marketing, customer engagement, and promotional initiatives while providing strategic direction to the marketing team.
Key Responsibilities
Develop and implement comprehensive marketing and sales strategies aligned with the organization’s business objectives.
Lead and oversee marketing campaigns, promotional activities, and sales initiatives.
Conduct market research to identify customer needs, market trends, competitor activities, and new business opportunities.
Develop strategies to strengthen brand visibility, market positioning, customer acquisition, and customer retention.
Lead digital marketing activities, including social media, online campaigns, content promotion, and other digital channels.
Monitor sales performance and evaluate the effectiveness of marketing campaigns and promotional activities.
Identify new markets, customer segments, distribution opportunities, and potential business partnerships.
Develop and maintain strong relationships with customers, business partners, and other key stakeholders.
Prepare marketing plans, sales forecasts, budgets, performance reports, and management updates.
Monitor competitors and provide recommendations to management based on market developments and customer behavior.
Lead, guide, and evaluate marketing and sales staff to ensure effective performance and achievement of targets.
Coordinate with other departments to ensure marketing and sales activities support overall organizational objectives.
Ensure marketing activities are delivered within approved budgets and timelines.
Identify opportunities to improve marketing processes, customer experience, and sales performance.
Qualification
BA Degree in Management, Marketing, Economics, or a related field.
Experience
Minimum of
8 years of experience
in Marketing Management and Sales.
At least
2 years of experience in a managerial position
.
Strong experience in
market research and digital marketing
is required.
Demonstrated experience in developing and implementing marketing and sales strategies.
Experience leading and managing marketing and sales teams is highly desirable.
Required Skills and Competencies
Good communication and interpersonal skills.
Strong leadership and team management skills.
Strong knowledge of marketing and sales management principles.
Good understanding of market research and customer analysis.
Strong digital marketing and social media knowledge.
Excellent negotiation and business development skills.
Strong analytical and problem-solving abilities.
Ability to develop and maintain professional relationships with customers and stakeholders.
Ability to work with sales targets, budgets, deadlines, and performance indicators.
Strong planning, organizational, and decision-making skills.
Ability to work independently and effectively lead a team.
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