Job Description
At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In under four years, we have grown to serve over 10 million customers, with our network now reaching 55% of Ethiopia’s population – a testament to our bold vision and trusted partnerships.
Guided by core values such as customer obsession, innovation, integrity, and get it done together, we are building a workplace that is dynamic, inclusive, and empowering. We believe our greatest strength lies in our people. That’s why, for two consecutive years, we have proudly get earned the Top Employer Award – in recognition for our unwavering commitment to fostering a supportive, innovative, and inclusive environment to people.
Join Safaricom Ethiopia and be part of a team that is shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.
Reporting to the
Head of Trade Marketing
, the role holder will be responsible for supporting the regions achieve commercial business plan through trade marketing, promotions, brand management and consistent merchandising standards.
Responsibilities
Job Responsibilities
Support in the achievement of the commercial business plan through participation and coordination of support activities in the trade
Develop programs to achieve KPI’s as set in the commercial business plan
Communicate and coordinate Sales Support activities with Regional Sales Manager/Area Sales Manager
Ensure that all branding in the trade is implemented to set Safaricom standards i.e. wall branding, dealer outlets, signage’s etc.
Working with Market Development, ensure alignment across the sales team on marketing initiatives
Monitor, link, track and report all marketing activities against the activities of the sales team.
Support in the development and implementation the trade marketing and merchandising plan to achieve critical KPI’s
Manage the merchandising of Safaricom’s brand within outlets to ensure that visibility is maximized in line with brand strategies and the needs of the market by trade channel and outlet type
Ensure availability of PICOS execution materials and merchandise at cluster level
Ensure ASMs/RSMs are fully aware of trade marketing objectives including ATL & BTL action plans so that effective planning and in-market activities can be implemented in a timely, efficient and effective manner
Working with market development team, implement trade contact, sales programs as guided.
Develop the annual trade marketing (ATM) plan to support execution of the regional commercial plan
Provide monthly reporting on all channels trade marketing results& monitor competitor trade marketing activities.
Conceptualize, develop and roll out BTL activation plans in liaison with the relevant
Manage events across the regions
Managing marketing support and sales promotional materials.
Experience in Sales Distribution will be of an added advantage.
Qualifications
Job Requirements
Degree in a Business-related field.
Post graduate certification in Sales & Marketing will be an added advantage.
Very strong focus on Customer insights and proven ability to combine numbers and analytics to understand, predict and influence customer behavior
Intermediate knowledge of business finance principles is essential.
5 years hands on experience in Sales, Marketing