Job Purpose
The Corporate Sales Relationship Officer is responsible for driving bulk cement sales to corporate clients, including construction companies, contractors, developers, and large projects. The role focuses on revenue growth, client acquisition, and relationship management, ensuring consistent product demand and long-term partnerships.
Key Responsibilities
Sales & Revenue Generation
Identify, develop, and manage relationships with corporate clients (contractors, developers, project managers, government projects).
Drive bulk cement sales to meet and exceed assigned revenue and volume targets.
Actively pursue new business opportunities and expand the client base.
Prepare and deliver sales proposals, quotations, and contracts.
Account Management
Build and maintain strong relationships with key accounts to ensure repeat business.
Serve as the primary point of contact for corporate customers.
Manage customer expectations regarding pricing, delivery, and product availability.
Monitor client satisfaction and resolve issues promptly.
Market Intelligence & Business Development
Monitor market trends, competitor activities, pricing strategies, and customer demands.
Identify upcoming construction projects and position the company for supply opportunities.
Provide regular market feedback to management to support strategic decisions.
Pricing & Negotiation
Negotiate pricing and contract terms within approved company guidelines.
Ensure alignment between pricing strategy and company profitability goals.
Structure volume-based deals and long-term supply agreements.
Collaboration & Coordination
Work closely with logistics and operations teams to ensure timely delivery of cement.
Coordinate with finance for credit management and payment collection.
Collaborate with marketing for promotional initiatives targeting corporate clients.
Reporting & Performance Tracking
Maintain accurate records of sales activities, pipeline, and customer interactions.
Prepare weekly/monthly sales reports and forecasts.
Track performance against KPIs and take corrective actions where needed.
Key Performance Indicators (KPIs)
Sales volume and revenue achievement
Number of new corporate accounts acquired
Customer retention rate
Contribution margin / profitability
Project conversion rate
Collection efficiency (DSO – Days Sales Outstanding)
Qualifications & Experience
Bachelor’s degree in business administration, Marketing, Engineering, or related field
Minimum of 3–7 years’ sales experience, preferably in cement, construction, or building materials
Strong understanding of B2B/corporate sales and project-based selling
Proven track record of meeting or exceeding sales targets
Skills & Competencies
Strong negotiation and closing skills
Relationship management and stakeholder engagement
Commercial and financial acumen
Excellent communication and presentation skills
Market intelligence and analytical thinking
Ability to work independently and manage large client portfolios
Behavioral Competencies
Results-driven and highly motivated
Strong problem-solving ability
High level of integrity and professionalism
Resilient under pressure in competitive markets
Customer-centric mindset
Working Conditions
Frequent field visits to client sites and construction projects
Travel within assigned region/territory
May require extended hours to meet sales targets and client demands