Job Description
Central Hills Real Estate Development is seeking a creative, strategic, and results-driven Social Media Manager to manage the company's digital presence, strengthen its brand image, and generate qualified leads for its real estate projects.
The ideal candidate should have a strong understanding of social media trends, content strategy, digital advertising, and audience engagement, with the ability to convert online attention into real business opportunities.
Key Responsibilities
Manage and grow the company's Facebook, Instagram, TikTok, YouTube, and other social media platforms.
Develop and execute monthly social media content calendars and marketing campaigns.
Create engaging content ideas, captions, reels, videos, and property promotions.
Coordinate photography, videography, property tours, and project-related content production.
Plan, launch, and optimize paid social media advertising campaigns to generate qualified property leads.
Monitor messages, comments, inquiries, audience engagement, and campaign performance.
Analyze social media metrics and prepare weekly and monthly performance reports.
Monitor competitors, emerging trends, and new opportunities in real estate digital marketing.
Work closely with the sales team to convert social media leads into appointments and potential property sales.
Maintain a consistent, premium, and professional brand image across all digital platforms.
Develop strategies to increase brand awareness, audience engagement, and the reach of property-related content.
Ensure that all published content aligns with the company's marketing objectives and brand guidelines.
Qualifications and Requirements
Education
Degree or diploma in Marketing, Digital Marketing, Communications, Journalism, or a related field.
Experience
Minimum of two (2) years of relevant social media or digital marketing experience preferred.
Social Media Management:
Proven experience managing business social media accounts.
Digital Advertising:
Strong understanding of Facebook and Instagram advertising, audience targeting, and lead generation.
Content Creation:
Excellent writing, communication, creativity, and storytelling skills.
Content Creation Tools:
Knowledge of tools such as Canva, CapCut, or Adobe Creative Suite.
Analytics and Reporting:
Ability to interpret analytics and improve campaign performance using data.
Platform Knowledge:
Knowledge of TikTok and YouTube content strategies is an advantage.
Location:
Must currently reside in Addis Ababa.
Personal Attributes:
Organized, proactive, creative, detail-oriented, and able to meet deadlines.
What We Offer
Competitive salary based on experience and skills.
Opportunity to build and grow a premium real estate brand.
A creative and performance-driven working environment.
Opportunities for professional development and career growth.
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