Job description
Lead and review high-level strategy, direction and growth plans for all assigned brands.
Serve as a 360° Agency Lead across the Agency’s full range of services.
Take ownership of client assignments from brief to delivery.
Lead end-to-end pitching, from prospecting to closing and onboarding.
Drive new business acquisition and contribute significantly to annual revenue targets.
Identify upsell and cross-sell opportunities with existing clients.
Act as a senior point of contact for key clients.
Oversee the performance of Strategy, Social Media, Influencer Marketing, Performance Marketing, Creative/Content, Production, Digital Advertising, Experiential and Media Buying teams.
Review and provide strategic and commercial oversight on client-facing deliverables before they go out.
Oversee influencer marketing campaigns end-to-end.
Oversee social media and brand management.
Oversee development and deployment of creative assets and campaign materials.
Translate client objectives into clear briefs and manage delivery.
Provide hands-on leadership across strategy, business development, account management, media, digital, influencer or content when required.
Forecast, plan and manage project and campaign budgets.
Improve client retention, account growth, service quality and profitability.
Identify new business opportunities, services, partnerships and talent.
Recommend and implement new processes, systems and operating structures.
Contribute to market research, competitor analysis and strategic initiatives.