Job Summary
The Real Estate Sales & Marketing Director will lead and oversee the company's sales and marketing operations to drive revenue growth, strengthen brand identity, increase market share, and achieve property development and sales targets. The role involves developing and implementing strategic sales and marketing plans, analyzing real estate market trends, managing advertising campaigns and departmental budgets, building relationships with investors and customers, and monitoring overall sales performance. The successful candidate will provide strategic guidance, evaluate market opportunities, improve customer satisfaction, and ensure that sales and marketing activities align with the company's objectives and procedures.
Main Duties and Responsibilities
Develop and implement comprehensive sales and marketing strategies for residential and commercial real estate projects.
Oversee brand positioning, digital marketing campaigns, social media, search engine optimization (SEO), search engine marketing (SEM), media buying, advertising agencies, and corporate identity.
Analyze real estate market trends, competitor strategies, customer preferences, and buyer demand to guide property pricing and product positioning.
Develop, monitor, and manage departmental budgets, advertising expenditures, and return-on-investment (ROI) performance.
Build strategic partnerships, maintain relationships with high-value investors, and coordinate with construction, legal, finance, and other relevant departments.
Prepare and present regular sales performance reports, revenue forecasts, market analyses, and strategic recommendations to executive management.
Collect, compile, and analyze market data and information regularly to identify business opportunities and support decision-making.
Identify, evaluate, and capitalize on marketing opportunities that support the company's mission and business objectives.
Segment target markets, identify potential customers, and develop appropriate marketing strategies and systems for planning, monitoring, and controlling marketing activities.
Develop marketing strategies that align with the company's business goals and ensure their effective implementation.
Monitor overall company sales performance and take appropriate action to achieve sales targets.
Ensure that day-to-day sales and marketing activities comply with the company's sales manual, established procedures, and operational standards across departments.
Receive and document customer complaints, report them to the General Manager, and ensure timely responses and appropriate follow-up.
Respond promptly to customer calls and inquiries and ensure customers receive accurate and relevant information.
Collect and analyze customer feedback and recommend improvements to service quality and customer satisfaction.
Monitor customer relationships and support initiatives that strengthen customer trust, retention, and long-term business relationships.
Evaluate the performance of employees under direct supervision, provide guidance, and support professional development.
Coordinate sales and marketing activities with other departments to ensure effective execution of company projects and objectives.
Provide strategic recommendations to management on market expansion, sales growth, brand development, and competitive positioning.
Educational Qualifications
Master of Business Administration (MBA) or Bachelor's degree in Marketing Management, Business Management, Economics, or another related field of study.
Work Experience
At least 10–12 years of relevant professional experience.
A minimum of four (4) years of experience in real estate leadership and management positions.
Demonstrated experience in sales and marketing strategy development, team leadership, business development, and revenue growth.
Technical Competencies and Required Skills
Strong verbal and written communication skills.
Excellent executive presentation and cross-functional collaboration abilities.
Strong financial modeling, data analysis, and market research skills.
Excellent negotiation, strategic planning, and business development skills.
Knowledge of real estate sales and marketing, including residential or commercial property markets.
Ability to analyze market trends, assess customer demand, and identify new business opportunities.
Knowledge of digital marketing channels, including social media, SEO, SEM, and online advertising.
Ability to develop and manage budgets, monitor marketing expenditure, and evaluate campaign performance.
Strong leadership, team management, and employee performance evaluation skills.
Excellent customer relationship management and complaint-resolution skills.
Ability to make data-driven decisions and develop effective sales and marketing strategies.
Key Competencies
Strategic thinking and business judgment.
Results-oriented approach with a strong focus on sales targets and revenue growth.
Leadership, accountability, and decision-making abilities.
Strong interpersonal and relationship-building skills.
Ability to manage multiple projects and meet deadlines.
Professionalism, integrity, and commitment to service quality.
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