About the Job
The Marketing Manager is responsible for planning, organizing and implementing the company's marketing strategies and promotional activities to enhance brand awareness, attract customers and increase sales.
The position holder conducts market research, analyzng sales performance, passenger profiling and purchasing behavior, monitoring competitors and identifying new business opportunities within the airport duty-free retail shop. The Marketing Manager will also coordinate advertising, digital marketing, promotional campaigns, and customer engagement activities in line with the companys objective.
Main
Responsibilities
Analyze sales performance by product category, brand, individual product and customer purchasing patterns.
Compare actual sales performance against established targets weekly, monthly, quarterly, and yearly basis and identify gaps requiring management attention.
Conduct regular market research to identify customer needs, preferences, purchasing behavior and emerging market opportunities.
Devise marketing strategies and recommend innovative approaches.
Develop and implement marketing campaigns to promote the company's products and corporate brand.
Evaluate promotional activities, including discounts, bundle offers, seasonal promotions and customer engagement.
Organize promotional events during holidays, festive seasons and other special occasions.
Develop promotional displays, posters, banners, product information materials, and other marketing communication materials.
Develop and implement the company's digital marketing strategy to enhance brand awareness and customer engagement.
Manage and regularly update the company's social media platforms, including and other relevant channels.
Explore and coordinate advertising and promotional opportunities through approved communication channels, including digital screens, advertising displays and passenger information platforms.
Conduct customer surveys and collect feedback to assess customer satisfaction, understand purchasing preferences and identify areas for marketing improvement.
Prepare periodic marketing performance reports, highlighting market trends, sales analysis, promotional results, challenges and recommendations for management consideration.
About You
Bachelor's degree in Marketing Management, Business Administration, Management, Economics or related fields with Minimum of 5 years of relevant work experience
Master's degree in Marketing Management, Business Administration, Economics or related fields with Minimum of 4 years of relevant work experience.
Required Competency Skills
Excellent planning, organizing, coordination, and execution skills.
Excellent knowledge of marketing strategies, market analysis, sales promotion, and brand management.
Practical knowledge of digital marketing, marketing analytics, social media management, and content creation tools.
Ability to prepare marketing reports, promotional plans, and performance analyses.
Ability to independently develop, coordinate, and implement marketing campaigns and promotional activities, rather than focusing solely on strategy development and reporting.
Excellent written and spoken English communication skills. Knowledge of additional foreign languages is an advantage.
Ability to translate marketing strategies and activities into measurable improvements in sales performance, customer engagement, brand visibility, and revenue generation.
Strong analytical, creative thinking, and problem-solving abilities.
Commercial awareness and the ability to identify market opportunities and recommend innovative marketing approaches.
Ability to work collaboratively with different departments and external stakeholders.
Requirement Skill
Business Administration, Business Management, Marketing