About the Job
Major Responsibilities
Marketing Strategy:
Develop and implement annual marketing strategies and campaigns aligned with company objectives, brand positioning, and values.
Brand Communications:
Manage brand communications and marketing campaigns across traditional media, digital platforms, and social media channels.
Creative & Content Management:
Oversee the production of marketing content, creative assets, and promotional materials to ensure consistent brand identity.
Trade Marketing & Brand Standards:
Ensure consistent brand standards, showroom presentation, visual merchandising, and sales support materials across company and partner outlets.
Events & Activations:
Plan and coordinate corporate events, product launches, exhibitions, trade shows, and promotional activations, including lead tracking and follow-up.
Market Research & Customer Insights:
Conduct market research, monitor competitor activities, and analyze customer needs and industry trends to identify business opportunities and support product decisions.
Marketing Performance & Budget:
Monitor marketing performance, evaluate campaign effectiveness, prepare reports, and manage the annual marketing budget.
Team Leadership & Management:
Lead and supervise the marketing team, implement departmental plans and procedures, and ensure achievement of objectives within delegated authority.
About You
Educational Background and Experience
Bachelor’s degree in marketing management, Business Management, Business Administration, Communications, or a related field.
Professional certifications in Digital Marketing, Brand Management, or Marketing Analytics are an advantage.
Minimum of 4–6 years of relevant experience in marketing, preferably in technology, product distribution, office equipment, or a related industry.
At least 2 years of experience in team leadership, campaign management, or marketing coordination.
Experience in market research, competitor analysis, marketing budget preparation, and campaign performance reporting.
Familiarity with digital advertising platforms, marketing analytics, and tools for tracking marketing KPIs and ROI.
Requirement Skill
- Strong coordination and networking skills
Performance Marketing
Management, Business Administration, Marketing