Job Summary
Responsible for leading and coordinating the effective execution of the company’s marketing strategy by managing campaigns, communications, advertising, events, public relations, and creative activities. The role ensures strong brand consistency, quality control, cost efficiency, and timely delivery while managing external service providers and internal stakeholder relationships.
Key Responsibilities
Strategy Execution & Planning:
Translate overall marketing strategies and annual plans into actionable campaigns, schedules, work plans, and budgets.
Campaign Coordination:
Supervise the execution of integrated marketing campaigns across digital, social media, advertising, events, and PR.
Brand & Communication Standards:
Maintain consistent application of the company''s brand identity, messaging, and corporate image across all materials.
Vendor & Stakeholder Management:
Coordinate internal departments and external agencies, suppliers, and media houses, monitoring performance to ensure quality and cost efficiency.
Performance Monitoring & Reporting:
Track campaign results, expenditure, and ROI, take corrective actions as needed, and prepare comprehensive reports with recommendations.
Compliance & Support:
Maintain accurate records of campaigns, contracts, and supplier performance while ensuring full compliance with company policies and legal requirements.
Educational Qualification & Experience Requirements
Education
Bachelor’s degree in Marketing, Business Management, Communications, Public Relations, or a related field (Master’s degree is an advantage).
Experience
Minimum 5 years of relevant experience in marketing, communications, or campaign management, including at least 2 years in a supervisory or managerial role (experience in real estate, construction, or FMCG is an advantage).
Required Skills & Competencies
Strong leadership, project management, and cross-functional coordination abilities.
Required Skill Tags:
Good leadership skill and emotional intelligence, communication & negotiation, analytical and problem-solving skills, campaign planning and execution, strong coordination, and networking skills.
Desired Skill Tags:
Vendor management, budget oversight, brand management, and digital marketing execution.