The Live Streaming Operations Specialist is responsible for managing all technical and operational aspects of live streaming, including backend operations, live room moderation, traffic acquisition, advertising campaigns, real-time monitoring, and performance optimization.
KEY RESPONSIBILITIES
Live Streaming Operations
Set up and manage live streaming sessions.
Configure live streaming software and equipment.
Ensure stable broadcast quality.
Manage products, promotions, and live room settings.
Live Room Control
Coordinate the live stream schedule.
Monitor comments and audience behavior.
Pin important messages.
Coordinate with the host during live sessions.
Handle unexpected issues and maintain smooth operations.
Traffic & Advertising
Manage TikTok Live advertising campaigns.
Optimize paid traffic performance.
Monitor advertising ROI and CPL.
Increase organic traffic and audience growth.
Performance Analysis
Monitor and analyze:
Live viewers
Watch time
Engagement
CTR
CPL
ROI
Conversion rate
GMV
Lead generation
Prepare weekly and monthly performance reports with optimization recommendations.
Cross-Functional Coordination
Coordinate with content creators, hosts, sales teams, and customer service.
Improve the complete conversion funnel from advertising to sales.
Required Qualifications
Experience operating TikTok Live or similar live commerce platforms.
Knowledge of live streaming software and backend systems.
Experience with TikTok Ads or digital advertising.
Strong analytical and reporting skills.
Preferred Experience
Experience in e-commerce, consumer electronics, or renewable energy.
Familiarity with CRM and WhatsApp sales workflows.