Job Summary
We are seeking a creative, commercially minded, and digitally savvy
Social Media Manager
to manage and grow our social media presence across platforms including Instagram, Facebook, TikTok, X, LinkedIn and WhatsApp.
The successful candidate will be responsible for developing and executing social media strategies that increase
brand awareness, audience engagement, customer enquiries, website/WhatsApp traffic and ultimately sales
.
The ideal candidate should have a strong interest in
computers, technology and consumer electronics
, with the ability to translate technical product information into simple, engaging and persuasive content for customers.
Key Responsibilities
Develop and implement a comprehensive social media strategy aligned with the company''s sales and marketing objectives.
Manage the company''s social media accounts and maintain a consistent brand voice and visual identity.
Create engaging content around
laptops, desktops, computer accessories, networking equipment, gaming products, printers, storage devices and other IT hardware
.
Produce and coordinate
photos, graphics, short-form videos, reels and product demonstrations
.
Develop product-focused content highlighting features, specifications, benefits, pricing and use cases.
Create educational content such as:
Laptop buying guides
"Which laptop should I buy?" comparisons
Product reviews
Tech tips
Hardware explainers
Product comparisons
Gaming/PC setup content
Troubleshooting tips
Develop promotional campaigns around new products, discounts, clearance sales and special offers.
Monitor social media trends and identify opportunities for relevant and timely content.
Respond promptly and professionally to comments, direct messages and customer enquiries.
Convert social media enquiries into qualified sales leads and appropriately hand over leads to the sales team.
Manage and grow online communities around the company''s products and brand.
Collaborate with the sales team to identify products and promotions that should be prioritised in social media campaigns.
Work with designers, photographers, videographers and influencers where required.
Plan and maintain a
monthly/weekly content calendar
.
Monitor competitors and analyse their social media strategies and content.
Track social media performance and prepare regular reports covering reach, engagement, follower growth, leads and conversions.
Manage paid social media campaigns, including audience targeting, ad creatives, testing and performance optimisation.
Ensure all published content is accurate, particularly product specifications, prices and promotional claims.
Required Qualifications & Experience
Bachelor''s degree/HND in
Marketing, Mass Communication, Business Administration, Digital Marketing, Communications or a related field
.
2–3 years of relevant experience
in social media management, digital marketing or content marketing.
Demonstrable experience managing social media accounts for a commercial/business brand.
Experience creating
short-form video content
, particularly Instagram Reels and TikTok.
Experience with social media advertising, preferably
Meta Ads Manager
.
Strong understanding of Instagram, Facebook, TikTok, LinkedIn, X and WhatsApp Business.
Strong copywriting and storytelling skills.
Good knowledge of social media analytics and reporting tools.
Technical/Professional Skills
The candidate should ideally be proficient in some or all of:
Canva
CapCut or similar video-editing software
Meta Business Suite / Ads Manager
Instagram Insights
Google Analytics or similar analytics tools
Social media scheduling platforms
Basic photography and videography
Basic graphic design
Content planning and copywriting
The candidate should have a reasonable understanding of:
Laptop and desktop specifications
Intel/AMD processors
RAM and storage
SSD vs HDD
Graphics cards/GPU
Gaming PCs
Monitors
Computer peripherals
Printers
Networking equipment
Computer accessories
Windows and basic PC terminology
Candidates do not need to be hardware engineers
, but they must be comfortable learning and explaining technical products.
Key Competencies
We are looking for someone who is:
Creative
— able to consistently generate fresh content ideas.
Commercially minded
— understands that social media should ultimately contribute to business growth and sales.
Tech-savvy
— genuinely interested in computers and technology.
A strong communicator
— able to explain technical products in simple language.
Analytical
— able to interpret social media data and improve performance.
Proactive
— able to identify trends and opportunities without constant supervision.
Organised
— capable of managing a content calendar and multiple platforms.
Customer-focused
— understands how to engage potential customers professionally.
Fast-moving
— comfortable working in a competitive retail environment.