Responsibilties
News Sourcing & Publishing:
Monitor local and global news, trends, and conversations in real time to identify fast-breaking stories worth posting
Draft and publish timely, accurate social posts across platforms (Instagram, X/Twitter, Facebook, TikTok, etc.) within tight turnaround windows
Coordinate with the editorial/content desk to verify facts before publishing
Content Ideation:
Generate original content ideas (not just repackaged news) that reflect Pulse''s voice and audience interests
Pitch formats, series, and trends the team should jump on
Collaborate with the Storytelling and Amplification units to bring ideas to life.
Advertising & Sponsored Content:
Schedule and publish paid/sponsored posts and ad creatives per brand and client specifications
Ensure ads are tagged, formatted, and posted correctly across all relevant pages
Track posting deadlines for advertiser deliverables.
Event Coverage:
Receive and review video content from the Event Coverage team for social media publishing.
Coordinate with the Event Coverage team to understand the event schedule, key moments, available content and publishing priorities.
Publish event content across relevant social media platforms in line with the agreed content plan and timing.
Ensure event coverage is posted promptly and consistently while maintaining platform-specific formats and standards.
Community Engagement:
Monitor comments, DMs, and mentions; respond promptly and in Pulse''s tone of voice
Flag trending conversations, complaints, or opportunities to the wider team
Foster and grow an active, engaged online community.
Reporting:
Track post performance (reach, engagement, video views, follower growth) across platforms
Compile weekly/monthly performance reports with key wins, learnings, and recommendations
Flag underperforming content patterns and suggest adjustments
Requirements
Bachelor’s Degree or relevant experience in Marketing, Communications, Media, Public Relations, or a related field.
2–4 years of experience in social media management, content creation, community management, or a similar role.
Strong knowledge of major social media platforms like Instagram, TikTok, WhatsApp, Twitter and their respective best practices.
Excellent writing, editing, and communication skills.
Strong understanding of social media analytics and performance metrics.
Experience with content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
Ability to develop creative content ideas and translate them into engaging social media posts.
Ability to manage multiple campaigns and deadlines simultaneously.
Knowledge of current social media trends and digital marketing practices.