Key Responsibilities
Manage the company’s social media accounts, including Instagram, Facebook, TikTok, LinkedIn, WhatsApp, and other relevant platforms.
Develop and implement a monthly social media content plan and calendar.
Create, edit, and publish engaging content, including posts, reels, videos, graphics, stories, and promotional materials.
Promote the company’s travel packages, flight deals, visa services, holiday packages, and other services.
Research current travel trends, audience interests, and relevant social media trends.
Respond promptly to comments, messages, enquiries, and leads across social media platforms.
Convert social media enquiries into potential clients and follow up appropriately.
Monitor social media performance, engagement, reach, leads, and conversions.
Prepare regular social media performance reports for management.
Collaborate with the Ticketing, Visa, Holiday, and Operations teams to obtain accurate information for content creation.
Coordinate with designers, photographers, videographers, and influencers where necessary.
Maintain consistent brand voice, image, and professional standards across all platforms.
Monitor competitors and identify opportunities to improve the company’s online presence.
Assist with social media advertising and paid campaigns when required.
Ensure all published content is accurate, professional, and aligned with company policies.
Perform other digital marketing and social media duties assigned by management.
Requirements
B.Sc., HND, or OND in Marketing, Mass Communication, Digital Marketing, Communications, or a related field.
1–3 years of social media or digital marketing experience is an advantage.
Strong knowledge of major social media platforms and their features.
Good content creation, copywriting, and storytelling skills.
Basic graphic design and video editing skills using tools such as Canva, CapCut, or similar applications.
Good understanding of social media analytics and performance metrics.
Excellent communication and customer engagement skills.
Creative, proactive, organized, and detail-oriented.
Ability to identify trends and create timely, engaging content.
Ability to work independently and meet content deadlines.