Responsibilities
Strategic Marketing & Market Penetration:
They support the development and execution of marketing strategies targeted at key segments—corporates, SMEs, and retail clients. This includes identifying industries with high enrollment potential and positioning the HMO’s plans to meet their needs.
Corporate Marketing & Lead Generation
A core responsibility is driving leads that convert to enrollees. This involves:
Identifying and approaching prospective corporate clients
Supporting proposal development and presentations
Creating marketing materials tailored to HR decision-makers
Working closely with the sales team to close deals
Client Engagement & Retention Support
In HMOs, retention is critical. The Senior Marketing Executive helps:
Maintain ongoing communication with clients
Support onboarding and sensitization sessions for new enrollees
Gather feedback on service delivery and escalate issues
Assist in renewal campaigns and client relationship management
Health Plan Promotion & Product Support:
They help simplify and communicate often complex health plans by:
Developing clear, customer-friendly messaging
Supporting product launches or plan updates
Ensuring marketing materials reflect benefits accurately and compliantly
Brand Visibility & Awareness Campaigns:
They drive initiatives that build trust and awareness, such as:
Health campaigns, outreach programs, and wellness events
Digital marketing (social media, email campaigns, website content)
Partnerships with organizations, brokers, and agents
Provider & Partner Collaboration:
They may engage with hospitals, clinics, and other healthcare providers to:
Strengthen the HMO’s network visibility
Support joint awareness initiatives
Ensure alignment between marketing promises and service delivery
Market Intelligence & Competitive Analysis:
They track:
Competitor offerings, pricing, and positioning
Industry trends in healthcare and insurance
Customer expectations and satisfaction levels
This helps refine strategy and messaging.
Performance Tracking & Reporting:
They monitor campaign effectiveness—lead generation, conversion rates, enrollment growth—and provide insights to improve performance.
Regulatory & Compliance Awareness
Marketing in an HMO must align with guidelines (e.g., NHIA in Nigeria). They ensure:
All communications are accurate and not misleading
Marketing materials meet regulatory standards
Internal Coordination:
They work across departments—sales, operations, medical, and HR—to ensure consistency between what is marketed and what is delivered.
Qualifications
Interested candidates should possess an HND / Bachelor''s with 3-5 years experience.