Industry: Digital Advertising / Media Technology
Reporting Line: Business Leaders/Executive Management Team in China
Job Summary
The Sales Director will be responsible for leading revenue growth, strategic partnerships, and market expansion for the company’s Digital Advertising business across Nigeria.
The role requires a commercially driven leader with strong experience in both the Fintech and Telecommunications sectors, deep industry relationships, and a proven ability to drive enterprise sales, media partnerships, and business development initiatives within the African digital ecosystem.
The successful candidate will serve as the bridge between the Nigerian market and the company’s leadership team in China, ensuring alignment on commercial strategy, revenue targets, market intelligence, and operational execution.
Key Responsibilities
Sales & Revenue Growth
Develop and execute strategic sales plans to achieve aggressive revenue and profitability targets across Nigeria and West Africa.
Drive new business acquisition and expand existing client relationships within:
Telecommunications
Fintech
Banking
FMCG
Betting
E-commerce
Technology
Media and Entertainment sectors.
Lead end-to-end enterprise sales cycles from prospecting and negotiation to contract closure and account growth.
Identify high-value advertising opportunities across digital platforms, mobile ecosystems, programmatic advertising, and performance marketing channels.
Build a scalable sales pipeline and maintain accurate forecasting for executive leadership.
Strategic Client Relationship Management
Build and maintain executive-level relationships with key decision-makers, including:
CMOs
Marketing Directors
Digital Transformation Leaders
Commercial Executives
Agency Leadership Teams.
Leverage existing network within Fintech and Telecommunications industries to accelerate market penetration and business growth.
Act as a trusted commercial advisor to clients on digital advertising strategy, audience targeting, data-driven marketing, and campaign optimization.
Ensure high client retention, satisfaction, and long-term account expansion.
Regional Market Expansion
Drive commercial expansion into key West African markets.
Develop localized go-to-market strategies aligned with regional business realities and consumer behavior trends.
Leadership & Team Management
Lead, mentor, and manage the regional sales and business development team.
Establish performance KPIs, sales governance frameworks, and accountability structures.
Collaborate with Marketing, Product, Operations, and Finance teams to ensure commercial alignment and execution excellence.
Foster a high-performance, target-driven sales culture.
Stakeholder & Cross-Border Management
Provide regular commercial updates, pipeline reports, and strategic recommendations to business leaders in China.
Coordinate effectively across multicultural and cross-border teams.
Support executive leadership with strategic partnerships, investor discussions, and high-level commercial engagements where required.
Requirements & Qualifications
Educational Qualification
Bachelor’s Degree in Business Administration, Marketing, Economics, Mass Communication, or related discipline.
MBA or relevant professional qualification is an added advantage.
Experience
Minimum of 10–15 years’ commercial experience with at least 5 years in senior sales leadership roles.
Proven experience within:
Digital Advertising
Media Technology
Telecommunications
Fintech sectors.
Strong track record of achieving and exceeding multi-million-dollar revenue targets.
Demonstrated experience managing enterprise and regional accounts across West Africa.
Experience working with international or multinational organizations is highly preferred.
Technical & Commercial Competencies
Strong understanding of:
Digital advertising ecosystem
Programmatic advertising
Mobile advertising
Performance marketing
Data monetization
Consumer analytics.
Strong negotiation, presentation, and stakeholder management skills.
Excellent business acumen and strategic thinking capability.
Ability to interpret market data and convert insights into revenue opportunities.
Relationship & Network Requirements
Extensive network across:
Telecommunications companies
Fintech organizations
Advertising agencies
Enterprise businesses
Media buying agencies.
Strong reputation and credibility within the Nigerian and West African business ecosystem.
Behavioral Competencies
Commercially aggressive and result-oriented.
Entrepreneurial mindset with strong market intelligence capability.
High emotional intelligence and relationship management skills.
Strong leadership presence and executive communication ability.
Ability to work effectively in fast-paced and multicultural environments.
Key Performance Indicators (KPIs)
Revenue growth achievement
New client acquisition rate
Client retention and account expansion
Regional market penetration
Sales pipeline conversion rate
Strategic partnership development
Team productivity and performance
EBITDA contribution and profitability growth
Compensation & Benefits
Competitive Executive Salary
Performance-Based Bonus Structure
Commission Package
Health Insurance
Career Growth within an International Organization