Job Purpose
The Sales Administrator will provide centralised
sales
monitoring, coordination, and administrative support for Amo Farm''s international sales operations.
The role involves closely monitoring sales personnel across countries, tracking field activities and movements, following up on sales targets and performance, and providing timely reports and insights to management.
The ideal candidate must have a strong sales background and good administrative and analytical skills. This is not a purely administrative position; the successful candidate is expected to actively support improvements in sales performance, ensure proper follow-through on sales activities, and provide management with accurate visibility of the international sales team and market activities.
Responsibilities
Sales Performance Monitoring:
Monitor the performance of sales staff across assigned countries and territories
Track individual and team sales targets, actual performance, achievement rates, and gaps
Maintain up-to-date sales performance records and dashboards
Identify underperformance, missed opportunities, and areas requiring management intervention
Follow up with sales personnel on their targets, customer activities, pipeline, and planned actions
Provide regular performance updates and concise briefs to management
Sales Team Movement & Field Activity Monitoring:
Maintain visibility of the movements and field activities of sales personnel across different countries
Monitor planned customer visits, market visits, dealer/distributor engagements, and other sales activities
Follow up on field activities to ensure that planned sales engagements are being executed
Obtain regular updates from sales personnel on market conditions, customer feedback, competitor activities, and sales opportunities
Escalate significant deviations from approved plans or unexplained gaps in field activity
DOC Sales Monitoring:
Develop a strong understanding of Day-Old Chick (DOC) sales, distribution, customer requirements, and the operational flow surrounding DOC movement
Monitor DOC orders, sales commitments, dispatches, deliveries, and customer fulfilment
Track sales activities against available DOC quantities and production plans where required
Follow up on outstanding orders, customer commitments, cancellations, and potential sales losses
Work closely with the relevant sales and operational teams to ensure smooth coordination of DOC sales and movement
Sales Follow-Up & Coordination:
Maintain a structured follow-up system for sales activities, customer leads, orders, collections, and outstanding actions
Ensure sales personnel follow through on leads and opportunities within agreed timelines
Monitor the sales pipeline and provide visibility on potential business opportunities
Coordinate information between the sales team, management, and relevant internal departments
Support the sales team in maintaining accurate and timely sales documentation
Sales Reporting & Management Briefing:
Management
Prepare daily, weekly, and monthly sales reports as required
Provide management with concise briefs on:
Sales performance and target achievement
Sales staff activities and movement
DOC orders and movement
Market developments
Customer activities
Sales opportunities
Performance gaps and risks
Analyse sales data and highlight trends, concerns, and opportunities requiring management attention
Ensure reports are accurate, timely, and actionable
Sales Improvement & Business Support:
Proactively identify opportunities to improve sales performance and market coverage
Support the development and implementation of sales follow-up initiatives
Analyse reasons for missed targets and recommend practical corrective actions
Monitor market and competitor activities and communicate relevant findings to management
Support the sales team in converting identified opportunities into actual sales
Assist in strengthening accountability and discipline within the sales team
Administrative Support:
Maintain organised and accurate sales records, reports, trackers, and databases
Coordinate sales meetings, reviews, and follow-up actions where required
Maintain records of sales targets, customer information, orders, and performance reports
Ensure timely submission of required reports from sales personnel
Support the Sales Manager/Head of Sales with presentations, reports, analysis, and other sales-related administrative requirements
Key Performance Indicators
Performance in the role will be measured against:
Achievement of assigned sales monitoring and reporting timelines
Accuracy and timeliness of sales reports
Percentage of sales staff submitting required updates on time
Effectiveness of sales activity and movement monitoring
Improvement in sales target achievement across monitored territories
Follow-up and conversion of identified sales opportunities
Accuracy of DOC sales and movement tracking
Reduction in missed sales opportunities and delayed follow-ups
Quality and usefulness of management briefs
Responsiveness to sales performance gaps and escalation of critical issues
Requirements
Bachelor''s Degree or HND in
Business Administration, Marketing, Sales, Economics, Management, or a related field
Minimum of 5 years'' relevant experience in sales, sales administration, sales operations, or commercial coordination
Proven experience in a sales environment, preferably within poultry, agriculture, livestock, FMCG, manufacturing, or another distribution-driven business
Experience monitoring sales teams across multiple territories or locations will be an advantage
Experience with Day-Old Chick (DOC) sales or poultry operations is highly desirable
Must have demonstrated experience in achieving or supporting sales targets
Required Competencies:
Strong sales orientation and commercial awareness
Excellent follow-up and coordination skills
Strong analytical and reporting abilities
Ability to monitor multiple sales personnel and territories simultaneously
Strong attention to detail
Excellent communication and interpersonal skills
Good understanding of sales targets, pipelines, conversion, and performance management
Strong administrative and organisational skills
Ability to identify issues and escalate them appropriately
Proficiency in Microsoft Excel and other Microsoft Office applications
Ability to work independently and maintain a high level of accountability
Ability to work with people across different countries and cultures