Job Purpose
The Sales Executive will be responsible for driving property sales, generating and converting leads, developing new business opportunities, managing prospective and existing client relationships, and achieving assigned sales targets.
The Sales Executive will also contribute to Brickstone Homes'' marketing activities through
content creation and participation in approved marketing content at least once monthly, with twice monthly preferred
, helping to increase brand visibility, generate leads, and support sales conversion.
Key Responsibilities
Sales & Revenue Generation
Achieve assigned monthly, quarterly, and annual sales targets.
Generate and develop new property sales opportunities through direct prospecting, referrals, networking, digital platforms, events, and other approved channels.
Promote Brickstone Homes'' properties, developments, investment opportunities, and payment plans to prospective clients.
Convert qualified leads into property sales and achieve agreed conversion targets.
Develop strategies for identifying and reaching high-value prospects, investors, corporate clients, institutions, and diaspora clients.
Maintain an active sales pipeline and continuously work to move prospects through the sales process.
Lead Generation & Prospect Management
Identify, qualify, and prioritise prospective buyers and investors.
Conduct regular follow-ups through telephone calls, WhatsApp, email, meetings, and other approved communication channels.
Maintain accurate records of leads, enquiries, client interests, follow-ups, and sales opportunities.
Schedule and conduct property presentations and site inspections.
Ensure timely follow-up after property inspections and client meetings.
Maintain consistent engagement with prospects until a decision is reached.
Client Relationship Management
Build and maintain strong professional relationships with clients and prospects.
Understand clients'' property needs, preferences, budgets, and investment objectives.
Provide accurate information and appropriate property recommendations.
Guide clients through the sales process from initial enquiry to payment, documentation, allocation, and post-sale support.
Handle client enquiries and objections professionally and escalate issues where necessary.
Encourage referrals and repeat business from satisfied clients.
Business Development
Identify new markets, client segments, partnerships, and business opportunities.
Develop relationships with corporate organisations, institutions, professionals, investors, agents, affiliates, and other potential business partners.
Participate in property exhibitions, networking events, activations, corporate presentations, and other business-development activities.
Provide management with feedback on market trends, client preferences, competitor activities, and emerging opportunities.
Property Knowledge
Maintain comprehensive knowledge of all Brickstone Homes projects, including:
Locations.
Plot sizes and house types.
Prices and approved promotions.
Payment plans.
Documentation.
Infrastructure and amenities.
Development timelines.
Investment propositions.
Ensure all information communicated to clients is accurate and approved by management.
Stay updated on changes to inventory, pricing, promotions, and company policies.
Sales Reporting & CRM Management
Maintain accurate and up-to-date records of all prospects and sales activities in the company''s CRM or approved reporting system.
Submit daily, weekly, and monthly sales reports as required.
Track personal sales performance against assigned targets.
Provide regular updates on active prospects, expected conversions, challenges, and opportunities.
Ensure proper documentation of client interactions and follow-up activities.
Content Creation & Brand Representation
Participate in
at least one approved content-creation activity every month, with two content contributions per month preferred
.
Participate in property walkthroughs, project videos, educational real estate content, investment tips, FAQs, testimonials, and other approved marketing content.
Provide content ideas based on client questions, market trends, and sales experience.
Support the company''s social-media and digital marketing activities by participating in approved campaigns.
Represent Brickstone Homes professionally in all company-related content.
Ensure that no unauthorised information, pricing, claims, or company statements are published or communicated publicly.
Team Collaboration
Work closely with the Head of Sales, Marketing, Business Development, Customer Relations, and Operations teams.
Support junior sales personnel where required by management.
Participate in sales meetings, training sessions, strategy sessions, site inspections, and company events.
Share useful market intelligence and client feedback with the team.
Contribute positively to the achievement of departmental and company-wide objectives.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
Achievement of monthly and quarterly sales targets.
Revenue generated.
Number and quality of new leads generated.
Lead-to-client conversion rate.
Number of successful property transactions.
Number of site inspections and client presentations.
Follow-up consistency and effectiveness.
CRM/reporting accuracy and compliance.
Client satisfaction and retention.
New business and partnership opportunities generated.
Referral and repeat-business generation.
Participation in approved content creation
at least once monthly, preferably twice monthly
.
Professional conduct and compliance with company policies.
Working Expectations
The Sales Executive is expected to:
Demonstrate a strong sense of ownership and accountability for assigned targets.
Maintain a professional appearance and attitude when representing the company.
Be proactive in prospecting and business development.
Maintain excellent communication and follow-up standards.
Protect the company''s reputation, confidential information, and commercial interests.
Conduct all client and business dealings with integrity and transparency.
Be willing to work outside the office when required for site inspections, client meetings, exhibitions, and other approved sales activities.
Educational Qualifications
Bachelor''s degree or HND in Estate Management, Business Administration, Marketing, Economics, Finance, Mass Communication, or a related discipline.
OND holders with strong and demonstrable sales experience may be considered.
Professional qualifications or certifications in real estate, sales, marketing, or business development will be an advantage.
Experience
Minimum of 2–3 years'' experience in sales, business development, real estate, banking, insurance, telecommunications, or another target-driven industry.
Proven experience in achieving sales or revenue targets.
Previous real estate sales experience is strongly preferred.
Experience dealing with high-value clients, investors, corporate organisations, or institutional clients is an advantage.
Required Skills & Competencies
Strong sales and business-development skills.
Excellent communication and interpersonal skills.
Strong negotiation, presentation, and closing skills.
Excellent client relationship-management skills.
Strong prospecting and lead-generation ability.
Ability to manage a sales pipeline and prioritise prospects.
Strong follow-up and organisational skills.
Ability to work with CRM and sales-reporting systems.
Good knowledge of Microsoft Office and/or Google Workspace.
Good understanding of social media and digital marketing.
Confident in front of a camera and willing to participate in company-approved content creation.
Good knowledge of the Abuja real estate market is an advantage.
Ability to work independently while collaborating effectively with a team.
Personal Attributes
The ideal candidate should be:
Results-driven and commercially minded.
Confident and professional.
Self-motivated and proactive.
Persuasive but customer-focused.
Honest and trustworthy.
Accountable and disciplined.
Well-presented and articulate.
Resilient and comfortable working with sales targets.
Strong in relationship building.
Willing to learn and continuously improve.