Request for Proposal RikaWeb Content Development AASHA
Kenya
Procurement Summary
Item Details
RFP Title RikaWeb Content Development
Supplier Type Content production agency or qualified consortium
Primary Market Kenya, with cultural relevance to Kwale, Narok and Migori
Target Audiences Adolescents and young people aged 10–14, 15–17 and 18–24
Indicative Outputs 54 videos and five illustrated web articles
Contract Period December
Proposal Deadline 20th November 2026
Submission Email [email protected]
Who We Are
Girl Effect is an international non-profit that builds media that girls want, trust, and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make life choices and changes.
We create safe spaces for girls to share facts and ask questions about health, nutrition, education, and relationships, empowering them with the skills to negotiate and redefine what they are told is possible “for a girl.”
Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning, and her livelihood.
When a girl unlocks her power to make different choices that change her life, it inspires others to do the same. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Background
AASHA, the Age-Appropriate Sexual Health Approach, is a government-led initiative co-designed with adolescents and young people. It aims to provide age-specific sexual and reproductive health information for audiences aged 10–14, 15–17 and 18–24 through government-led digital platforms and complementary communication channels.
Girl Effect is supporting Kenya’s Ministry of Health, through the Directorate of Family Health and the Division of Reproductive, Maternal, Newborn, Child and Adolescent Health, to strengthen and roll out AASHA.
Rika has been identified as a government-led digital platform that can be scaled as a trusted source of age-appropriate information. The initial web platform is live, and a substantial package of youth-friendly content is now required.
Objective
Girl Effect seeks an experienced content production agency to co-create, develop and deliver accurate, engaging, age-appropriate and platform-ready video and article content for RikaWeb.
The supplier will work with Girl Effect, the Ministry of Health, technical experts and young creators to translate approved briefs into content that is safe, culturally relevant and suitable for national digital use.
Content Package
Audience Video Outputs Illustrated Articles
Ages 10–14 Four videos covering bodily changes for boys,
bodily changes for girls, menstruation,
and abstinence as a healthy and valid choice Two articles covering abstinence, curiosity, and peer pressure; and understanding menstrual health
Ages 15–17 Eight videos covering GBV awareness, abstinence,
mental health, and five videos on teenage pregnancy
and related SRH issues Three articles covering GBV; abstinence and self-control; and abstinence and personal goals
Ages 18–24 Forty-two videos covering SGBV awareness,
mental health, 15 contraception videos,
15 maternal-health videos, and 10 HIV and STI videos None currently specified
The indicative total is 54 videos and five illustrated articles.
Bidders must validate the quantities against the supplied creative briefs and identify any discrepancy before submitting their financial proposal. Final quantities and briefs will be confirmed during inception. No asset may enter production without written brief approval.
What You will do
Inception and Content Planning
The supplier will:
- Review the AASHA strategy, Ministry of Health messaging guidance, approved topic matrix, Rika platform requirements and supplied creative briefs.
- Validate the asset register, intended audience, objective, key message, format, duration, language and approval route for every asset.
- Submit a detailed production plan covering co-creation, scripting, filming, article development, review rounds, testing, post-production and final handover.
- Maintain a live asset tracker showing status, dependencies, feedback, approvals, risks and delivery dates.
Co-Creation and Creative Development
The supplier will:
- Plan and facilitate safe co-creation sessions with adolescents and young people, including participants from the relevant counties and age groups.
- Refine each creative brief using audience insights while preserving approved health information and policy requirements.
- Develop the creative concepts, treatments, scripts, storyboards or shot lists, article outlines and illustration direction.
- Submit all concepts, scripts and outlines for approval before production begins.
- Use age-appropriate, non-judgemental and inclusive language.
- Avoid stigma, fear-based messaging, harmful stereotypes and unsupported health claims.
Video Production
The supplier will:
- Manage all pre-production activities, including casting, locations, permits, contributor agreements, scheduling, equipment, crew and production logistics.
- Produce each approved three-to-five-minute video in a format appropriate to the target audience and creative brief.
- Use presenter-led, documentary, animation, live action, drama or mixed formats where approved.
- Provide professional editing, colour correction, sound mixing, music, graphics, animation and quality control.
- Deliver captioned and non-captioned masters, thumbnails and transcripts.
- Deliver agreed social cut-downs or platform adaptations where included in the approved asset register.
- Provide final upload-ready files and editable project and source files in the agreed technical formats.
Article and Illustration Development
The supplier will:
- Research and draft web articles based on approved briefs and verified Ministry of Health sources.
- Develop original, age-appropriate illustrations and imagery.
- Include captions, alternative text and source information where relevant.
- Structure articles for mobile-first reading using clear headings, short sections, practical actions and appropriate referral or help-seeking information.
- Deliver final copy, editable source files and web-ready images in the agreed formats and dimensions.
Technical Review, Audience Testing and Approval
The supplier will:
- Coordinate technical review with Girl Effect, the Ministry of Health and designated subject-matter experts.
- Conduct proportionate audience testing with the relevant age group.
- Document findings on comprehension, relevance, safety, accessibility and usability.
- Maintain a feedback and version-control log.
- Incorporate consolidated feedback within agreed turnaround times.
- Allow for at least two consolidated review rounds at the concept or script stage and two consolidated review rounds at the rough-cut or draft stage.
- Correct supplier errors at no additional cost.
- Obtain written Girl Effect and Ministry of Health approval before finalisation and publication.
Any additional changes outside the approved brief or agreed review rounds will require a written change request and approval before implementation.
Technical and Quality Requirements
- Final technical specifications, including resolution, aspect ratio, file size, codecs, image dimensions and content-management requirements, will be agreed during inception and recorded in the asset register.
- All content must be mobile-first, accessible, factually accurate, age-appropriate and compatible with the Rika platform.
- English and Kiswahili requirements, and any local-language versions, must be confirmed for each asset.
- Translations must be completed or reviewed by qualified language specialists and checked for meaning rather than translated literally.
- Captions, transcripts, readable on-screen text, alternative text and suitable visual contrast must be included where applicable.
- All facts, claims and referral information must be traceable to approved sources and current Ministry of Health guidance.
- Videos must have clear sound, balanced levels, legible graphics and consistent visual and technical quality.
- Articles must be clear, concise, youth-friendly and suitable for mobile reading.
- The supplier must conduct technical, editorial, language, safeguarding and factual quality checks before every submission.
Deliverables
- Inception package, including validated asset register, methodology, workplan, team, risk register, approval matrix and production schedule
- Co-creation plan, tools and consent process
- Co-creation findings report
- Creative treatments, scripts, storyboards and article outlines
- Video rough cuts and draft articles and illustrations
- Audience-testing report and response-to-feedback tracker
- Final approved videos and illustrated articles
- Handover archive
A deliverable will be accepted only after written approval by Girl Effect and completion of the required Ministry of Health review.
The supplier must correct factual, technical, safeguarding, formatting or production errors attributable to its work at no additional cost.
Duration and Working Arrangements
The supplier will report to the designated Girl Effect Programme Manager and work closely with relevant Girl Effect, Ministry of Health and Rika representatives.
Girl Effect will:
- Provide the available creative briefs, programme guidance and approved reference materials.
- Coordinate consolidated organisational feedback through the designated focal person.
- Support access to relevant Ministry of Health reviewers and technical experts.
- Approve deliverables or provide consolidated feedback within agreed review periods.
The supplier will:
- Manage its personnel, subcontractors, production resources and schedule.
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