Job Description
Develop and execute regional business plans, sales strategies and growth initiatives.
Cascade annual, monthly and weekly sales targets to Area Sales Managers.
Appoint, develop and manage distributors, super stockists and channel partners.
Monitor distributor ROI, inventory levels, stock availability and debt management.
Drive implementation of trade schemes, promotions and visibility programs.
Ensure effective launch and rollout of new products across the region.
Drive adoption and compliance of SFA, DMS and sales automation tools.
Monitor beat plan adherence, coverage, strike rates and sales productivity.
Recruit, coach, mentor and develop Area Sales Managers.
Conduct performance reviews and succession planning.
Drive capability-building initiatives and field coaching programs.
Responsibilities
Develop and execute regional business plans, sales strategies and growth initiatives.
Cascade annual, monthly and weekly sales targets to Area Sales Managers.
Appoint, develop and manage distributors, super stockists and channel partners.
Monitor distributor ROI, inventory levels, stock availability and debt management.
Drive implementation of trade schemes, promotions and visibility programs.
Ensure effective launch and rollout of new products across the region.
Drive adoption and compliance of SFA, DMS and sales automation tools.
Monitor beat plan adherence, coverage, strike rates and sales productivity.
Recruit, coach, mentor and develop Area Sales Managers.
Conduct performance reviews and succession planning.
Drive capability-building initiatives and field coaching programs.
Requirements
Bachelor''s degree or HND in Business Administration, Marketing or related field; MBA/Postgraduate qualification is an advantage.
Completion of NYSC and valid driver''s licence.
Minimum 10-15 years FMCG sales experience with multi-product portfolio exposure.
Must have strong experience in the beverage industry and preferably be currently working for a beverage company in the same market/area
Minimum 3-5 years experience as Regional or Zonal Sales Manager/ RSM.
Strong knowledge of distributor management, route-to-market and trade development.