Job Description
The Public Relations Officer will manage the Company''s media relations, external communications, press activities and event publicity while supporting the protection and enhancement of the Company''s corporate reputation.
The role will also support internal communications, corporate messaging and newsletters.
Key Responsibilities
Develop and maintain relationships with media houses, journalists and relevant influencers.
Draft press releases, media statements and corporate communications.
Coordinate media coverage for events, product launches and corporate initiatives.
Manage event publicity and media attendance.
Monitor media coverage and public perception of the Company.
Coordinate responses to media enquiries.
Support corporate communications and messaging.
Develop internal newsletters and employee communications.
Maintain consistent corporate tone and messaging.
Identify PR opportunities that enhance brand visibility.
Support crisis communications where required.
Prepare PR reports and media coverage summaries.
KPIs
Positive media coverage
Media relationships
PR reach and visibility
Event/media coverage
Communication turnaround time
Internal communication engagement
Requirements
Bachelor''s degree in Public Relations, Communications, Journalism, Marketing or related field.
3–6 years'' PR/corporate communications experience.
Experience in luxury, retail, FMCG, hospitality or premium consumer brands is advantageous.
Strong media network is an advantage.