Job Summary
We are looking for a creative, energetic, and results-driven Content Creator to develop engaging and high-quality content for the company’s digital platforms.
The Content Creator will be responsible for creating videos, photos, graphics, captions, and other digital content that increases brand awareness, audience engagement, leads, and sales.
Key Responsibilities
Develop creative and engaging content for social media platforms, websites, and other digital channels.
Plan, shoot, edit, and publish short-form videos, reels, TikToks, and other visual content.
Create content calendars and maintain a consistent publishing schedule.
Write engaging captions, scripts, headlines, and social media copy.
Create content that aligns with the company''s brand identity, products, services, and marketing objectives.
Research current social media trends, viral content formats, hashtags, and audience interests.
Develop creative concepts for campaigns, product promotions, events, and brand awareness activities.
Manage day-to-day content production for platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn.
Collaborate with the marketing, sales, design, and management teams to develop content ideas.
Attend company events, product launches, client activities, and field activities to capture relevant content.
Monitor content performance and use analytics to improve future content.
Engage with followers and respond appropriately to comments and messages when required.
Maintain an organized library of photos, videos, graphics, and other digital assets.
Stay updated on emerging content trends, social media algorithms, and content creation tools.
Support paid advertising campaigns by producing high-converting creative content.
Ensure all published content is accurate, professional, and consistent with company standards.
Key Performance Indicators (KPIs)
The Content Creator may be assessed based on:
Number and consistency of content produced
Content quality
Social media reach and impressions
Engagement rate
Video views and watch time
Follower growth
Leads generated through content
Conversion/sales contribution
Campaign performance
Timely delivery of assigned content.
Requirements
Bachelor''s Degree, HND, OND, or relevant qualification in Mass Communication, Marketing, Media, Communications, Public Relations, or a related field.
1–3 years of experience in content creation, social media, digital marketing, or a related role.
Proven ability to create engaging video and visual content.
A portfolio of previous content, social media pages, or relevant creative work is an advantage.
Experience using social media platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn.
Basic knowledge of digital marketing and social media analytics.
Ability to work both independently and as part of a creative team.
Ability to meet deadlines and work on multiple content projects simultaneously.