Purpose of the position
Generate advertising revenue through the commercialisation of DStv Media''s content platforms, products and partnership opportunities.
Drive the commercial development and monetisation of specialist content solutions within their domain through expert market insight, advertiser engagement, and cross-functional collaboration.
Design and monetise bespoke advertiser-funded productions, original content opportunities and strategic commercial partnerships.
Contribute to the achievement of portfolio and channel revenue targets through the creation of innovative, specialist solutions for advertisers.
Facilitate cross-functional collaboration with Client Sales, Digital Advertising and other internal stakeholders to maximise commercial opportunities, client value and revenue growth.
Key Performance Objectives
Achieve Budgets
Achieve revenue budgets within the designated portfolio and area of responsibility.
Deliver ATL and BTL channel and portfolio revenue targets.
Maximise revenue opportunities through effective portfolio and pipeline management.
Contribute to the overall commercial success of DStv Media Sales through consistent delivery against agreed targets.
Sales Generation
Drive the sales of DStv Media platforms, products and commercial opportunities across media agencies, advertisers and independent clients.
Manage a portfolio of high-value accounts requiring strategic engagement, innovative thinking and strong commercial influence.
Use client insights and market intelligence to identify, evaluate and recommend innovative revenue-generating opportunities that support execution of the DMS sales strategy.
Develop commercially viable content-led solutions aligned to advertiser objectives and business growth priorities.
Identify emerging market opportunities, changing client needs and industry trends to inform revenue generation initiatives.
Sell platform-agnostic advertising solutions across television, digital and integrated media offerings.
Actively pursue new business opportunities while re-establishing lapsed client relationships within the designated portfolio.
Build compelling commercial proposals that demonstrate value and support increased advertiser investment.
Client Relationship Management & Networking
Develop and cultivate strategic advertiser partnerships that drive mutual commercial value and long-term revenue growth.
Build, maintain and strengthen relationships with media agencies, advertisers and key industry stakeholders.
Establish trusted advisor relationships with direct clients through consistent engagement and value-added business partnerships.
Expand professional networks through participation in industry events, forums, conferences and relevant business engagements.
Identify and leverage networking opportunities to generate leads and unlock new revenue opportunities.
Qualification
Postgraduate degree in Business, Sales, Marketing, Commerce or a related field
Experience
8-10 years’ experience in a Media Sales environment, with accountability for revenue generation and account growth.
A minimum of 3 years’ experience within the Television Advertising industry
Demonstrated success in achieving and exceeding sales and revenue targets.
Experience developing and commercializing integrated advertising, sponsorship and content partnership solutions.
Experience managing strategic client and agency relationships within the media and advertising sector.
Experience identifying, pursuing and converting new business opportunities.
Experience developing advertiser-funded initiatives, bespoke commercial solutions and strategic partnerships.
Technical Competencies
Strategic Media Sales Management
Commercial Solution Development
Revenue Growth & Portfolio Management
Client & Agency Partnership Management
Negotiation & Deal Structuring
Market & Audience Analytics
Integrated Media Solutions Expertise
Data-Driven Sales Optimisation