Summary
A Marketing Officer plans and executes campaigns, analyzes market data, and builds brand awareness.
They work under managers to promote products, manage digital channels, and track performance metrics.
Key Responsibilities
Plan and run marketing and ad campaigns across digital and print channels
Research market trends and analyze consumer behavior
Create, proofread, and coordinate content for social media, websites, and ads
Help organize promotional events, trade shows, and public relations activities
Track campaign performance using web analytics and CRM tools
Work with sales, product teams, and outside vendors.
Skills & Requirements
Bachelor’s Degree in Marketing, Business, or Communications
1 to 3 years of hands-on marketing experience
Strong written and verbal communication skills
Knowledge of social media platforms, SEO, and digital analytics
Basic data analysis and multi-tasking skills