Job Summary
The Marketing Officer is responsible for developing and implementing marketing and sales plans for the company''s dairy products, identifying new business opportunities, expanding market coverage, maintaining customer relationships, and ensuring timely product distribution.
Key Responsibilities
Develop and implement marketing and sales plans for the company''s dairy products.
Identify and develop new customers, distributors, retailers, institutions, hotels, restaurants, supermarkets, and other potential markets.
Promote the company''s dairy products and increase market coverage and sales volume.
Maintain strong relationships with existing customers and develop new business opportunities.
Conduct regular market assessments and provide information on customer preferences, competitors, prices, and market trends.
Collect and report customer feedback regarding product quality, packaging, pricing, and availability.
Distribute and deliver the dairy products timely in Addis Ababa and its surroundings.
Prepare daily, weekly, and monthly marketing and sales reports.
Meet agreed sales targets and contribute to the overall growth of the company.
Educational Qualification & Experience Requirements
Experience
Minimum of 2 to 5 years of relevant, mandatory work experience specifically in marketing and sales of dairy products (fresh milk, pasteurized milk, yogurt, cheese, butter, etc.).
General marketing experience without a dairy background will not be considered.
Required Skills & Competencies
Strong knowledge of dairy product marketing, sales strategies, and market development.
Excellent negotiation, communication, and customer relationship management skills.
Ability to work independently, achieve sales targets, write reports, and travel within Addis Ababa and market areas as required.
Required Skill Tags:
Teamwork, communication, problem solving, and marketing.