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Reality Real Estate
Verified
Marketing Officer
Addis Ababa - ethiopia
full-time
permanent
Posted
10 hours ago
Experience
3 Years
Deadline
Oct. 23, 2026 (6 days left)
Job Summary
The Senior Marketing Officer plays a key role in executing marketing strategies to support business growth in the ready-mix concrete sector. This position is responsible for market research, customer outreach, branding activities, digital promotion, and assisting the sales team in achieving revenue targets. The role demands a proactive individual with strong communication and analytical skills, capable of working in a fast-paced, technical environment.
Key Responsibilities
Marketing Execution & Coordination:
Implement marketing plans and promotional campaigns to support product awareness and lead generation.
Coordinate the design and distribution of marketing materials, brochures, and digital content.
Support in planning and organizing marketing events, trade shows, and client engagement activities.
Market Research & Analysis:
Conduct market studies to understand customer needs, project trends, and competitor activities.
Compile and analyze data to identify opportunities and recommend improvements to marketing efforts.
Maintain a database of potential clients, projects, and construction industry contacts.
Digital & Social Media Marketing:
Manage the company’s digital presence, including social media platforms, website content, and email campaigns.
Monitor and report on the performance of digital campaigns using analytics tools.
Create engaging posts, project highlights, and customer stories to enhance brand visibility.
Sales & Customer Support:
Collaborate with the sales team by providing them with marketing materials and qualified leads.
Follow up with potential clients on inquiries, proposals, and service feedback.
Prepare client presentations and assist in bid submissions or tender documentation when required.
Branding & Corporate Identity:
Ensure consistency in the company’s visual identity across all marketing platforms.
Monitor and enhance the brand image in line with the company’s values and market positioning.
Qualifications & Experience
Master’s/Bachelor’s degree in Marketing, Business, Civil Engineering, or a related field.
Minimum 3 years of marketing experience, preferably in construction materials or industrial products.
Knowledge of the ready-mix concrete business and construction market is highly desirable.
Proficiency in Microsoft Office and marketing tools (Photoshop, Canva, CRM, Google Analytics, etc.).
Strong written and verbal communication skills.
Key Competencies:
Strong organizational and multitasking abilities.
Analytical thinking and attention to detail.
Initiative and creativity in problem-solving.
Teamwork and ability to coordinate across departments.
Professional demeanor and client-focused attitude.
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