General Purpose:
To develop, establish, and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising, and promotional activities of the organization.
Responsibilities
Manage and coordinate all marketing, advertising, and promotional staff and activities
Conduct market research to determine market requirements for existing and future products
Analyze customer research, current market conditions, and competitor information
Develop and implement marketing plans and projects for new and existing products
Expand and develop marketing platforms, including social media platforms
Manage the productivity of the marketing plans and projects
Monitor, review, and report on all marketing activity and results
Determine and manage the marketing budget
Deliver marketing activity within the agreed budget
Report on return on investment and key performance metrics
Develop pricing strategy
Create marketing presentations
Liaise with media and advertising
Collaborate with the sales function
Monitor industry best practices
Education and Experience
Business or marketing-related degree or equivalent professional qualification
Experience in all aspects of developing and managing marketing strategies
Technical Marketing Skills:
Proven experience in customer and market research
Relevant product and industry knowledge
Digital Marketing Skills:
Experience with relevant software applications
Key Competencies:
Excellent written and verbal communication skills
Collaborative skills
Formal presentation skills
Organization and planning
Strategic and critical thinking skills
Data analysis and management
Problem analysis and problem-solving
Team leadership
Persuasiveness
Adaptability
Creativity
Judgment and decision-making