Key Responsibilities
Marketing Execution:
Implement approved campaigns and promotions.
Coordinate activations, events and brand activities.
Ensure campaigns happen on time.
Campaign Coordination
Work with designers, content creators, videographers, influencers and vendors.
Follow up on deliverables and deadlines.
Make sure campaign materials are ready.
Outlet Support:
Visit outlets and check branding, visibility and promotional materials.
Coordinate outlet marketing activities.
Report issues affecting customer experience or sales.
Marketing Research:
Monitor competitors.
Research market trends, customer behaviour and new opportunities.
Gather information the Brand Manager needs for decision-making.
Vendor & Influencer Coordination:
Communicate with vendors and influencers.
Obtain quotations.
Coordinate deliverables and ensure agreed work is completed.
Budget & Documentation:
Track marketing expenses.
Maintain quotations, invoices and campaign records.
Help ensure spending stays within approved budgets.
Reporting:
Collect campaign, social media, sales and activation data.
Prepare execution updates for the Brand Manager.
Highlight what was done, results achieved and outstanding issues.
Follow-up:
Follow up with internal departments such as Operations, Sales, Finance and Production.
Make sure marketing requests don’t get stuck.