Job Summary
Responsible for serving as the tactical engine behind Virtual Equb’s brand by executing the 2026 Master Growth & Marketing Strategy. The role encompasses managing social media channels, running performance and digital advertising campaigns, coordinating brand activations and events, engaging with the digital user base, and tracking campaign analytics.
Key Responsibilities
Digital & Content Marketing:
Create, schedule, and publish daily high-quality graphics, short videos, copy, and stories across social media channels (Telegram, LinkedIn, Facebook, Instagram, TikTok, YouTube).
Community Engagement:
Monitor channels, respond to community comments and messages, and collaborate with Customer Support for swift user assistance.
Campaign Execution:
Support digital advertising campaigns (Meta Ads, Google Ads, SMS marketing) and coordinate the end-to-end setup of product launches and brand activations.
Vendor & Asset Coordination:
Liaise with external vendors, agencies, printers, and media outlets while maintaining an organized repository of brand assets and marketing templates.
Market Research & Reporting:
Track weekly social media engagement, app download metrics, and conversion feedback while conducting competitor and market intelligence research.
Educational Qualification & Experience Requirements
Education
Bachelor’s Degree in Marketing Management, Communications, Business Administration, Journalism, or a related field.
Experience
Minimum of 1 to 3 years of active experience in digital marketing, brand coordination, content creation, or advertising (FinTech, mobile money, or startup experience is a strong advantage).
Required Skills & Competencies
Full professional fluency in Amharic and English (written and spoken) with exceptional copywriting and communication skills.
Proficiency in basic graphic design (Canva, Photoshop, Illustrator) and social media video editing tools.
Required Skill Tags:
Adaptability, strong coordination and networking skills, ability to multitask and prioritize effectively, digital marketing, and content creation.
Desired Skill Tags:
Telegram community management, paid ad campaign optimization (Meta/Google Ads), and FinTech brand promotion.