About the Job
Job Description: Marketing and Sales Manager
Company:
AHFA Privet Limited Company
Location:-
Addis Ababa,
Industry:
Food Processing & Trading
Job Type:
Full-Time
Company Overview
AHFA PLC, a distinguished member of the MIDROC Group, is an established leader in food processing and trading. We specialize in producing high-quality products under the OCHE brand including pasta, macaroni, vegetable ghee, shortening, and ketchup while also providing dedicated freight transport services. We proudly supply a diverse network of retailers, wholesalers, food service distributors, industrial manufacturers, and import/export businesses, driven by an unwavering commitment to excellence, sustainability, and customer satisfaction.
Job Summary
We are seeking a dynamic and strategic Marketing and Sales Manager to drive our growth and market presence. This dual-role position is critical for developing and executing successful marketing strategies while directly leading sales efforts to achieve revenue targets. The ideal candidate will be a hands-on leader, adept at building brands, forging strong customer relationships, and navigating the competitive food industry landscape.
Key Responsibilities
Develop and implement the annual marketing and sales strategy and budget to achieve company revenue and profitability goals.
Conduct continuous market research to identify new opportunities, trends, competitor activities, and potential new product lines.
Define the company’s brand positioning and unique selling propositions (USPs) for various product categories.
Present regular performance reports and strategic recommendations to senior management.
Oversee the company's brand identity, ensuring consistency across all channels and materials (packaging, website, trade shows, etc.).
Develop and manage the digital marketing strategy and content creation.
Plan and execute participation in key industry trade shows, events, and B2B advertising.
Develop and implement pricing strategies that maximize margin while remaining competitive.
Utilize a Customer Relationship Management (CRM) system to track leads, manage customer interactions, and forecast sales.
Potentially manage a small team of sales representatives or marketing coordinators.
Salary and Benefit
As per the company scale and Attractive
About You
Qualifications and Experience
Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
Minimum of 5-7 years
of proven experience in a combined marketing and sales role,
specifically within the food processing, FMCG (Fast-Moving Consumer Goods)
Demonstrated success in developing marketing strategies and meeting/exceeding sales targets.
Strong existing network of contacts within the food industry (retail, distribution, food service) is highly desirable.
Experience with managing B2B sales cycles and key accounts.
Proficiency in digital marketing tools
Excellent understanding of food market dynamics, regulations, and consumer trends.
Required Skills & Competencies
Exceptional Communication Skills:
Outstanding verbal and written communication and presentation skills.
Negotiation & Persuasion:
Strong negotiation skills with a proven ability to close deals.
Leadership & Influence:
Ability to lead initiatives and influence cross-functional teams without direct authority.
Results-Oriented:
Highly motivated and driven by achieving and exceeding goals.
Customer-Focused:
A passion for building relationships and delivering value to clients.
Organizational Skills:
Excellent time management and ability to manage multiple projects simultaneously.
Requirement Skill
Communication