Responsibilities
Execute brand planograms and floor plans across assigned retail locations to ensure strict consistency with corporate marketing directives.
Design and set up eye-catching window displays, feature tables, and endcap promotions to introduce new product launches and seasonal collections.
Maintain tester hygiene and presentation, replacing broken, expired, or heavily used makeup pallets, lipsticks, and brushes immediately.
Optimize strategic lighting and mirror placement to create an inviting, interactive environment where customers feel encouraged to try products.
Inventory Control & Stock Coordination:
Monitor product inventory on the retail floor, ensuring shelves are neatly faced, fully stocked, and organized by color shade or category.
Audit stock levels against sales data to flag fast-moving items and ensure prominent placement for high-margin products.
Coordinate with store managers and warehouse teams to receive and safely organize incoming cosmetic inventory and promotional signage.
Market Analysis & Training:
Monitor competitor activity, tracking how rival beauty brands display products, manage pricing promotions, or style their counters.
Educate Beauty Advisors (BAs) and retail sales assistants on visual standards, teaching them how to maintain display integrity throughout busy shopping shifts.
Track visual performance by analyzing sales data before and after major display changes to measure the direct impact of your visual strategies.