Role Description
We are looking for a Junior Copywriter to join our Marketing team and help create engaging, clear and conversion-focused content for our sports betting customers.
The ideal candidate should enjoy sports, storytelling and digital content, with the ability to turn betting products, promotions and sports moments into simple and engaging copy.
You will work closely with the CRM, Sportsbook, Marketing and Product teams to create content that informs, engages and encourages customers to interact with GinjaBet.
Key Responsibilities
CRM Campaigns
Write copy for CRM campaigns across SMS, push notifications, email and other customer communication channels.
Create engaging copy for promotions, offers, campaigns and sportsbook activities.
Adapt messaging for different customer segments and campaigns.
Ensure CRM copy is clear, concise and aligned with campaign objectives.
Work with the CRM team to develop timely messages around sporting events, promotions and customer activities.
Sportsbook Content
Create short-form content around football matches, fixtures, leagues, competitions and betting opportunities.
Write engaging match and promotional copy for sportsbook campaigns.
Develop headlines, captions and promotional messages that capture customers'' attention.
Work with the Sportsbook/Marketing team to ensure content is accurate and relevant to current sporting events.
Keep up with major sporting events, football trends and conversations that can be translated into engaging content.
Blog & Editorial Content
Write simple, informative and engaging blog posts around sports, football, betting and related topics.
Research topics and develop content that is useful and interesting to GinjaBet customers.
Write content that is easy to understand, well-structured and aligned with the brand''s tone.
Edit and proofread content before publication.
Support SEO-focused content initiatives where required.
General Marketing Copy
Develop copy for social media, landing pages, banners, in-app/web content and promotional materials.
Contribute ideas for campaigns and content concepts.
Adapt existing content for different channels and audiences.
Maintain consistency in GinjaBet''s tone of voice across marketing communications.
Requirements
1–2 years of experience in copywriting, content writing, digital marketing or a related field.
Strong written and verbal communication skills.
Excellent grammar, spelling and attention to detail.
Interest in football, sports and/or sports betting.
Basic understanding of sportsbook and betting terminology.
Ability to work in a fast-paced marketing environment and meet deadlines.
Good understanding of social media and digital content.
Creativity and willingness to experiment with different content styles.
What Success Looks Like
In this role, success means consistently producing clear, engaging and accurate copy that supports GinjaBet''s CRM campaigns, sportsbook activities and broader marketing objectives.
The successful candidate should be able to take a campaign brief and turn it into copy that is simple, exciting, on-brand and relevant to sports bettors.