Job Objectives
The Head of sales is responsible for developing and implementing effective sales strategies for the bank’s growth and revenue targets. This position entails managing the sales team, overseeing customer acquisition, ensuring customer retention and expanding the bank’s market presence.
Job Roles and Responsibilities
Strategic Planning and Execution:
Develop and implement the sales strategy aligned with the bank''s business goals.
Identify new market opportunities and create plans to capture these opportunities.
Set sales targets and ensure they are met by the sales team.
Sales Team Management:
Lead, manage, and mentor the sales team to achieve their targets.
Conduct regular training sessions to enhance the skills of the sales staff.
Evaluate the performance of the sales team and provide feedback for improvement.
Market Analysis and Research:
Conduct market research to understand customer needs and market trends.
Analyze competitor activities and adjust sales strategies accordingly.
Keep abreast of regulatory changes affecting the microfinance sector and adjust strategies as needed.
Customer Relationship Management:
Build and maintain strong relationships with key customers and stakeholholders.
Ensure high levels of customer satisfaction through excellent service and effective resolution of issues.
Develop strategies for customer retention and loyalty.
Sales Operations:
Oversee the day-to-day operations of the sales department.
Ensure that sales processes and policies are adhered to and are effective.
Manage the sales budget and allocate resources efficiently.
Product and Service Development:
Collaborate with the product development team to tailor products and services that meet customer needs.
Provide feedback from the field to improve existing products and develop new offerings.
Reporting and Analysis:
Prepare regular sales reports for the senior management team.
Use data and analytics to measure the effectiveness of sales strategies and make data driven decisions.
Team Leadership & Supervision:
Supervise, coach, and mentor Sales Supervisors and Officers.
Conduct periodic performance reviews.
Foster a high-performance and compliance-driven sales culture.
Monitor key performance indicators (KPIs) and adjust strategies as necessary to achieve targets.
Compliance and Risk Management:
Ensure all sales activities comply with relevant regulations and internal policies.
Identify and mitigate risks associated with sales operations.
Work closely with the compliance team to ensure the sales team''s adherence to legal and regulatory requirements.
Collaboration with Other Departments:
Work closely with marketing, finance, and operations to ensure a unified approach to achieving the bank''s objectives.
Facilitate communication between the sales team and other departments to streamline processes and improve service delivery.
Innovation and Continuous Improvement:
Foster a culture of innovation within the sales team.
Implement best practices in sales management and continuously seek ways to improve efficiency and effectiveness.
Educational and Professional Requirement
Bachelor''s Degree in Business administration, Finance, Economics, Marketing or a related field.
Must have 7-10 years of experience in Sales or Business Development with at least 5 years in a leadership role.
Proven experience in compliance, regulatory affairs, or a similar role.
Thorough understanding of the microfinance sector.
Strong analytical and problem-solving skills.
Ability to develop and execute effective sales strategies.
Excellent communication and interpersonal abilities.
Certification in CIM, PMP, FRM is advantageous.