Job Summary
The Head of Group Marketing & Communications leads the newly established centralized Group Marketing, Communications & Digital Media Department. The role is responsible for developing and executing comprehensive marketing and communication strategies across the group\''s diverse business portfolio. The position requires a commercially minded leader who bridges creative branding with measurable sales growth, lead generation, and customer engagement.
Key Responsibilities
Develop and execute the overall group marketing and communication strategy alongside tailored marketing plans for each subsidiary business and brand.
Lead, supervise, and mentor the marketing team while managing the departmental budget and advertising expenditure.
Coordinate multi-channel marketing campaigns, digital advertising, social media, and brand-development activities.
Collaborate closely with company managers and sales teams to design campaigns that generate customer inquiries, qualified leads, and direct sales.
Oversee multimedia content production, including photography, video, graphic design, and promotional materials.
Monitor market trends and competitors, establish clear marketing KPIs, and prepare concise monthly performance reports for management.
Support new product and business launches and manage external advertising, media, and creative-service providers.
Educational Qualification & Experience Requirements
Educational Background:
Bachelor''s degree or above in Marketing, Business Administration, Communications, or a related field.
Work Experience
Professional experience in marketing, branding, digital marketing, or business development.
(Note: The job posting lists the career level as Junior Level with 1-3 years of experience, but emphasizes leadership and department-building capabilities).
Required Skills & Competencies
Strong understanding of digital platforms, advertising, and commercial sales-oriented strategies.
Excellent ability to manage multiple brands and diverse projects simultaneously.
Core Skill Tags:
Analytical skills
,
Decision-making skills
,
Analytical and problem-solving skills
,
Communication
,
Social Sciences
.
Excellent command of both English and Amharic (written and verbal).