ROLE SUMMARY
We''re hiring a Growth Marketer to own paid social, SEO, and app store optimisation as our core acquisition levers: you''ll plan and run paid campaigns across social platforms, build and execute organic search strategy, and optimise our app store presence.
Critically, this is a technical role - you''ll work directly with pixels, tracking, tagging, and attribution infrastructure, not just ad copy and keywords. Every campaign, keyword, and store listing you touch is judged on whether it moves a user from click to funded account, not just registration.
You are an optimiser at heart, obsessed with performance and moving the needle, and are well versed in securing incremental lifts and experimenting to improve the performance on our respective channels.
KEY RESPONSIBILITIES
Plan, launch, and manage paid social campaigns (Meta, TikTok, X, Search etc) - audience targeting, creative testing, budget allocation, and bid strategy - optimised toward First Time Deposits (FTD), not just sign-up or install volume.
Own performance against acquisition and funding targets: CAC, ROAS, CPI/CPA, cost-per-FTD, and full-funnel conversion from click through sign-up to first deposit.
Set up and maintain the technical tracking stack - pixels, SDKs, event tracking, deep links, and server-side/API-based conversion tracking (e.g. Meta Conversion API) - to accurately attribute FTDs, not just top-of-funnel events.
Run technical and on-page SEO - site audits, keyword strategy, content optimisation, link building, and Core Web Vitals fixes - in partnership with engineering.
Own App Store Optimisation (ASO): keyword ranking, metadata, creatives, and conversion rate on both the App Store and Google Play, with an eye on the quality of users acquired through to funding, not just install rate.
Build and maintain attribution and reporting across paid and organic channels that surfaces funnel drop-off between sign-up and first deposit, and diagnoses where it''s happening.
Run structured creative, landing page, and onboarding-flow tests to close the sign-up-to-FTD gap.
Manage paid media budgets responsibly, reallocating spend based on FTD performance, not surface-level metrics like CTR or CPI alone.
Partner with content, design, product, and engineering teams to keep organic and paid efforts aligned with product launches, positioning, and funding-flow changes.
REQUIREMENTS
2–3 years running paid social campaigns and SEO for a tech company or e-commerce business - direct experience required.
Genuinely technical: comfortable working with tracking pixels, SDKs, tag managers (GTM), UTM architecture, deep linking, and server-side/API conversion tracking - this is not a role for someone who only knows the ad platform UI.
Demonstrated understanding of the technical requirements behind both channels - how paid and SEO function as acquisition levers within a broader growth and data system, not just as standalone campaigns.
Direct experience optimising acquisition funnels toward a monetary or activation event (e.g. first deposit, first purchase, first transaction) - not just sign-ups or installs.
Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads, including conversion API/server-side setup.
Working knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, or similar) and ASO tools (App Store Connect, Google Play Console).
Proven ability to manage budgets against acquisition and efficiency targets (CAC, ROAS, cost-per-FTD).
Fluent in analytics and attribution tools (GA4 or similar) to connect spend and search visibility to actual funded accounts, not vanity metrics.
Strong grasp of landing page and creative testing fundamentals.
Sharp communicator who can report performance clearly and work cross-functionally with content, design, product, and engineering.
NICE TO HAVE
Experience with programmatic SEO or scaled content strategies.
Exposure to structured creative testing frameworks and CRO.
Familiarity with fintech or regulated-industry marketing considerations.
AI fluency - ability to leverage automation, build AI workflows, and/or GTM Engines is a huge plus