Summary
Driven by innovation and a commitment to quality, we are seeking an exceptional General Manag to provide strategic leadership, drive operational excellence, and spearhead our expansion across Sub-Saharan Africa.
This is a high-impact executive role with full P&L accountability, overseeing cross-functional teams across manufacturing, sales, marketing, supply chain, finance, and HR.
If you are a results-oriented leader with deep FMCG experience and a passion for building sustainable business success, we want to hear from you.
Key Responsibilities
Strategic Leadership & Business Growth:
Develop and execute long-term business strategies, annual operating plans, and commercial initiatives.
Identify market opportunities, consumer trends, and drive market expansion into new territories.
Financial Management & Profitability:
Take full ownership of the company’s Profit & Loss (P&L), driving revenue growth, cost optimization, and profitability.
Operational Excellence & Supply Chain:
Oversee manufacturing, procurement, quality assurance, warehousing, and logistics.
Drive continuous improvement initiatives to enhance productivity, reduce waste, and ensure product availability.
Commercial & Market Leadership:
Provide strategic oversight of sales, distribution, and route-to-market activities.
Strengthen distributor relationships, improve market penetration, and drive brand growth.
Corporate Governance & Compliance:
Ensure compliance with statutory, regulatory, environmental, and safety requirements.
Manage relationships with regulatory bodies and key external stakeholders.
Leadership & People Development:
Provide direction to departmental heads and senior management.
Build a strong leadership pipeline and foster a culture of accountability, collaboration, and innovation.
Qualifications & Experience
Education: Bachelor''s Degree in Business Administration, Marketing, Engineering, Finance, or a related discipline.
An MBA is highly preferred.
Experience
10 - 12 years of progressive management experience in the FMCG industry.
3–5 years in a senior leadership role (e.g., Business Unit Head, Country Manager, Commercial Director, or General Manager).
Proven track record leading cross-functional teams in manufacturing, sales, supply chain, and corporate functions.
Deep understanding of FMCG operations, route-to-market strategies, and business growth dynamics.
Key Competencies:
Strategic Business Management & P&L Ownership
Manufacturing & Supply Chain Management
Financial Planning & Budget Management
Sales & Commercial Strategy
Business Development & Market Expansion
People Management & Workforce Planning
Operational Excellence & Continuous Improvement
Risk Management & Corporate Governance.
Leadership Attributes:
Strategic Thinking & Decision Making
Business Acumen & Stakeholder Management
Communication, Influencing & Negotiation Skills.
Change Management, Accountability & Results Orientation.
Performance Metrics (KPIs)
Achievement of Revenue, Gross Margin, EBITDA, and Net Profit targets
Market share growth across core product categories
Operational efficiency improvements (cost reduction, waste reduction, productivity)
Sales volume, distribution expansion, and customer acquisition
Service level performance and order fulfilment rates
Successful execution of market expansion and new product launches
Talent retention, leadership development, and succession readiness
Adherence to corporate governance, regulatory, and safety standards
Digital transformation and business intelligence adoption.