Purpose of the Role
The Sales Manager is an experienced sales professional responsible for driving sales performance in key territories and managing high-value customer accounts.
Acting as both a hands-on salesperson and a field mentor, the Sales Manager ensures strong customer relationships, consistent sales growth, and adherence to Company’s sales and service standards.
Key Responsibilities
Achieve monthly, quarterly, and annual sales targets across assigned territories and accounts.
Prepare daily, weekly, monthly, quarterly and annual sales forecasts and projections in line with the regional targets.
Meet and exceed monthly, quarterly and annual sales and payments forecasts and budgetsManage and deepen relationships with key customers, distributors, and retail partners. Manages accounts receivables and ensures collections.
Develop and supervise a strategic business and marketing plan in order to meet or exceed allocated sales targets
Establishes sales objectives by creating a RTM sales plan and targets for regions/territories in support of national objectives. Increasing business opportunities through various routes to market.
Provide coaching and field guidance to less experienced Sales Representatives.
Drive product visibility, brand placement, and territory expansion initiatives.
Collect and share market intelligence, including competitor activities and emerging opportunities.
Ensure timely and accurate reporting of sales activities, targets, and field performance.
Collaborate with Marketing, Logistics, and Customer Service to ensure customer satisfaction.
Promote Company’s values through professionalism, accountability, and a strong customer-first mindset.
Any other tasks as assigned from time to time.
Key Performance Indicators (KPIs)
Achievement of assigned sales targets.
Growth in key accounts and customer retention rate.
Timeliness and accuracy of sales reports.
Quality of field mentoring and peer support.
Compliance with sales processes and ethical standards
Customer satisfaction
Job Requirements
Bachelor’s Degree in Marketing, Business Administration, Pharmacy, Life Sciences, Healthcare Management, or a related field.
3–5 years of experience in pharmaceutical, healthcare, medical sales, FMCG, or a related commercial environment.
Strong understanding of the hospital and retail pharmacy market, including key decision-makers, procurement processes, distributors, and purchasing patterns.
Strong knowledge of product promotion, sales presentations, customer engagement, and market activation.
Proficiency in Microsoft Office and CRM/sales management systems.
Key Competencies:
Strong interpersonal and negotiation skills, Proven ability to manage and grow key accounts, Coaching and team support mindset, Excellent communication and reporting skills, High self-motivation, integrity, and field discipline.