About the Role
We are seeking a high-energy, results-oriented Marketing & Events Manager to drive audience growth, brand visibility, and candidate conversion for our training programs.
In this role, you will lead our end-to-end event strategy, from organising high-impact preview sessions and founder masterclasses to running integrated online/offline marketing campaigns that attract and enroll ambitious entrepreneurs and business leaders.
Key Responsbilities
Event Strategy & Production (Offline & Online):
Plan, budget, and execute high-impact preview sessions, founder masterclasses, workshops, and networking mixers designed to showcase training outcomes.
Oversee end-to-end event production: venue sourcing, audio-visual setup, vendor management, branding assets, and guest flow.
Host and moderate virtual webinars, info sessions, and live streams for hybrid audience engagement.
Integrated Marketing Campaigns & Audience Growth:
Advertising& Marketing
Design and deploy integrated multi-channel marketing campaigns (email, social media ads, founder communities, and PR) to drive event registration and program awareness.
Collaborate with the content team to produce high-converting landing pages, event flyers, promotional copy, and founder spotlight videos.
Segment and target founder demographics across startup hubs, trade associations, and corporate networks in Nigeria.
Lead Nurturing & Conversion Optimization:
Implement event lead-capture systems (QR forms, CRM tagging, check-in apps) to ensure zero lead loss.
Manage post-event follow-up sequences, working alongside the admissions/sales team to convert event attendees into enrolled program participants.
Track and report key event metrics: cost-per-lead (CPL), attendee turnout rates, lead-to-applicant conversion rates, and return on event spend (ROAS).
Qualification & Skills
Experience: 3–5 years of proven experience in event marketing, campaign management, or growth marketing in Nigeria (tech hub, business accelerator, or corporate training background strongly preferred).
Execution Capability: Strong track record of organizing both physical events (50–300+ attendees) and high-converting virtual masterclasses.
Campaign & Tool Proficiency: Familiarity with digital marketing platforms (Meta Ads Manager, Mailchimp/Klaviyo, Zoom Webinars, and CRM systems like HubSpot or Zoho).
Project Management & Negotiation: Exceptional event vendor management, budget control, and high-pressure operational problem-solving skills.
Communication: Persuasive copy editing and strong public presentation/hosting confidence.