Job Summary
The e-commerce manager’s primary objective is to increase conversion rates or the rate of purchases generated by shop visitors. He is in charge of the e-commerce presence. He manages the assortment, chooses products for sale, and manages returns.
He is primarily responsible for revenue generation, growth management, planning, managing the day-to-day operations of our eCommerce business, and further development of the online shop’s performance, as well as acting as a liaison between various specialist departments.
These include the Inventory unit, Finance unit, Web design agencies, in-house marketing department, business development, Sales, and IT.
Additionally, he is responsible for analyzing sales statistics to optimize the product range and target advertising.
Key Responsibilities
Manage the team and be responsible for all day-to-day operational aspects of the Ecommerce channel (desktop, mobile, tablet), including inventory management, merchandising, content publishing, product information, user experience, order fulfillment, shipping methods, payment methods, customer service & housekeeping.
Partner with cross-functional teams, including IT, Marketing, Inventory, Customer Service, and Logistics, to identify opportunities and to drive business and execute new business strategies
Deliver on sales targets as identified in the company’s strategic plan.
Drive commercial fundamentals (KPIs, traffic, conversion, site experience, AOV, etc.) and develop industry benchmark operational excellence
Improve and deliver on the online consumer experience (brand/product/service/NPS) while ensuring consistent brand and user experience for all online platforms
Launch successful sales events through partnering with cross-functional teams and supervising online promotions and site initiatives
Monitor and maintain the online inventory for all SBUs
Monitor customer service and fulfilment issues. Partner with Customer Service to resolve escalated issues in a timely and efficient manner. Manage relationships and SLAs with Customer Service, Fulfillment Center, and Platform vendor
Work closely with the Marketing team by supporting with data to create more effective marketing.
Troubleshoots and resolves issues with data feeds, integrations, site tags, and other aspects of the website environment.
Builds strong working relationships with service providers and system integrators.
Provides analysis & performance reports, including daily, weekly, and monthly reporting of KPI’s and recommends changes to improve performance so as to achieve P&L results.
Requirements
Minimum of a first degree in Marketing, Business Administration, Humanities, or a related field.
Preferably a background of at least 10 years specializing in E-Commerce.
In-depth knowledge of different social media platforms, website analytics, and best practices.
Flexible to changing conditions and possessing a high level of integrity
Expert knowledge of various business principles such as marketing strategy, financial analysis, and supply chain oversight
Expert understanding of different technological components of online commerce
Knowledge of database creation and management
Industry Requirements: Experience in the luxury industry, retail stores, FMCG, and banking will be an added advantage