Job Summary
The Digital Media & Social Media Specialist (or Digital Marketing Specialist) manages the group''s day-to-day digital presence, social media platforms, paid digital campaigns, and online customer engagement. The role is responsible for translating online activity into qualified customer leads, coordinating with sales teams across multiple subsidiary businesses, and tracking digital performance metrics.
Key Responsibilities
Manage company social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube, following consistent publishing schedules.
Plan, execute, and optimize paid digital advertising campaigns across Meta and other platforms.
Monitor incoming messages, comments, and customer inquiries, promptly routing qualified leads to the appropriate business or sales teams.
Maintain company Google Business profiles and support WhatsApp Business communications.
Track campaign performance, reach, engagement, and conversions, preparing comprehensive weekly and monthly digital performance reports.
Collaborate closely with content creators, the marketing manager, and other stakeholders to support product launches and promotional events.
Ensure all business accounts and digital access credentials remain strictly under company control.
Educational Qualification & Experience Requirements
Educational Background:
Bachelor''s degree in Marketing, Communications, Information Technology, Business, or a related field.
Work Experience
Proven, demonstrated experience managing active business social media accounts and running paid digital campaigns.
Required Skills & Competencies
Strong working knowledge of Meta advertising (Facebook/Instagram Ads) and other digital ad platforms.
Good understanding of social media analytics and performance metrics.
Strong writing, communication, and responsiveness skills.
Proficiency in both English and Amharic.
Core Skill Tags:
Analytical skills
,
Decision-making skills
,
Digital Marketing
,
Analytical and problem-solving skills
.