Job Description
We are seeking a results-driven and creative Digital Marketing Manager to develop, implement, and manage our digital marketing strategies across multiple online channels.
The successful candidate will be responsible for increasing brand visibility, generating qualified leads, driving customer engagement, and supporting business growth through effective digital campaigns.
Responsibilities
Develop and execute comprehensive digital marketing strategies aligned with organisational goals.
Manage digital campaigns across social media, search engines, email, websites, and other relevant platforms.
Plan, create, and oversee engaging content for digital channels.
Manage and optimise paid advertising campaigns, including Google Ads and social media advertising.
Monitor website performance, traffic, conversions, and user engagement using analytics tools.
Implement SEO strategies to improve organic search rankings and website visibility.
Develop and manage email marketing campaigns, newsletters, and customer communications.
Manage and grow the organisation''s social media presence and online community.
Conduct market, competitor, customer, and digital trend research.
Track campaign performance and prepare regular reports with actionable insights.
Monitor digital marketing budgets and ensure efficient use of marketing resources.
Work closely with sales, communications, product, and other teams to support lead generation and business objectives.
Identify new digital marketing opportunities, platforms, and technologies.
Ensure consistency of brand messaging and visual identity across all digital channels.
Stay up to date with emerging digital marketing trends, tools, algorithms, and best practices.
Requirements
Education
Bachelor''s Degree or HND in Marketing, Digital Marketing, Communications, Business Administration, Media, or a related field.
Professional certification in digital marketing, Google Analytics, Google Ads, Meta, HubSpot, or a related discipline is an advantage.
Experience
7–10 years of relevant experience in Digital Marketing, Online Marketing, Brand Management, or a similar role.
Proven experience developing and executing successful digital marketing campaigns.
Demonstrable experience managing social media platforms and paid digital advertising.
Experience using analytics and reporting tools to measure campaign performance.
Experience managing marketing budgets and working with external agencies or creative professionals is an advantage.
Experience in the organisation''s industry or a related sector is an added advantage.
Skills
Strong knowledge of digital marketing principles and strategies.
Excellent understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
Experience with Google Ads, Meta Ads, Google Analytics/GA4, Search Console, and social media management platforms.
Strong content creation, copywriting, and editing skills.
Good understanding of website management and CMS platforms such as WordPress.
Ability to analyse marketing data and translate insights into practical strategies.
Strong project management and organisational skills.
Excellent communication, presentation, and interpersonal skills.
Creative thinking with strong attention to detail.
Ability to manage multiple campaigns and deadlines simultaneously.
Strong problem-solving and decision-making abilities.
Commercial awareness and understanding of customer acquisition and conversion.
Ability to work independently and effectively within a team.
Other Requirements:
Strong professional ethics, integrity, and accountability.
Passion for digital marketing, technology, and continuous learning.
Ability to work in a fast-paced, target-driven environment.
Must be proactive, innovative, and results-oriented.
Willingness to adapt to changing digital platforms, technologies, and market trends.
Candidates should be willing to work collaboratively across departments.
Availability to occasionally work outside normal business hours when required for campaigns or events.
Applicants should submit a current CV and relevant portfolio or examples of previous digital marketing campaigns where applicable.
Salary and Benefits
N350,000 - N400,000 Monthly.
Competitive salary commensurate with qualifications and experience.
Performance-based incentives/bonuses may be offered.
Health and other employee benefits in line with company policy.
Opportunities for professional development and career progression.
Other benefits as applicable to the organisation''s compensation structure.