Job Summary
On behalf of our client, one of Ethiopia’s largest business groups, our recruitment department at GeezJobs is seeking talented professionals to join the company as it launches one of Ethiopia’s biggest digital platforms, offering hotel, guesthouse, and multi-category event booking services and connecting customers with venues and service providers.
The Digital Marketing Coordinator will manage digital channels, content, and campaigns that generate awareness and qualified leads for the sales team. The role will work closely with the Partnership & Sales Lead and BDR team to turn digital attention into measurable business opportunities.
Key Responsibilities
Manage the platforms'' LinkedIn, Facebook, and Instagram presence, developing and publishing a minimum of 3 quality posts per week.
Create engaging content including graphics, videos, partner stories, testimonials, and product-focused material.
Run, optimize, and manage budgets for Meta and other digital lead-generation campaigns while monitoring cost-per-lead and conversion metrics.
Generate and qualify inbound leads to hand over smoothly to the BDR team.
Develop targeted email and digital campaigns for relevant businesses, associations, and communities.
Support PR, influencer outreach, events, webinars, workshops, and market-activation initiatives.
Collect partner success stories, testimonials, and market content while tracking competitor activity, customer feedback, and market trends.
Provide weekly engagement updates and monthly marketing-performance reports.
Educational Qualification & Experience Requirements
Education: Relevant Bachelor''s degree or diploma in Marketing, Communications, IT, Business, or a related field.
Experience: 1 to 2 years of digital marketing experience, preferably in technology, startups, or online businesses.
Required Skills & Competencies
Fluent in Amharic and English (strong copywriting skills), creative, organized, analytical, and results-oriented.
Required Skill Tags: Digital marketing, Meta Ads Manager, lead generation, social media management, and performance reporting.
Desired Skill Tags: Graphic design (Canva/Adobe), copywriting, campaign optimization, and competitor analysis.
Key Performance Indicators (KPIs)
Content published and engagement rate.
Qualified leads generated and converted.
Cost per lead and campaign performance.
Campaigns and marketing assets delivered.
Partner testimonials and success stories generated.
Timely weekly and monthly marketing reports.