JOB SUMMARY
The Digital Marketer / Content Creator will be responsible for developing and executing digital marketing strategies that increase Denam Properties’ online visibility, generate leads, promote property listings, and support sales and business growth.
The role combines digital marketing, social media management, content creation, and property promotion. The ideal candidate should be creative, digitally savvy, proactive, and able to turn property information into engaging content that attracts potential clients.
KEY RESPONSIBILITIES
Digital Marketing & Social Media
Develop and implement digital marketing campaigns across relevant social media platforms.
Manage and grow Denam Properties’ social media presence and online visibility.
Create and execute campaigns to promote properties, services, and company activities.
Monitor social media trends and identify opportunities to increase engagement and reach.
Respond to comments, messages, and enquiries professionally and promptly.
Content Creation
Create engaging videos, photos, graphics, captions, and written content for property marketing.
Produce property tours, walkthroughs, promotional videos, Reels, TikToks, and other short-form content.
Develop content calendars and ensure consistent posting.
Write compelling property descriptions, captions, advertisements, and promotional copy.
Coordinate property photography and videography when required.
Lead Generation & Property Promotion
Promote available properties across digital platforms to attract prospective buyers, tenants, and investors.
Generate and track leads through social media and other digital channels.
Work with the sales team to support lead conversion and follow-up.
Research target audiences and develop content tailored to potential clients.
Monitor competitors and emerging trends within the real estate market.
Analytics & Reporting
Monitor social media and campaign performance.
Track engagement, reach, leads, enquiries, and conversions.
Prepare regular digital marketing performance reports.
Recommend improvements based on campaign results and audience behaviour.
QUALIFICATIONS & EXPERIENCE
OND, HND, or Bachelor’s Degree in Marketing, Mass Communication, Digital Marketing, Communications, Media Studies, Business Administration, or a related field.
1–3 years of experience in digital marketing, social media management, content creation, or a similar role.
Experience in real estate, property marketing, hospitality, or related industries is an advantage.
Proven ability to create engaging social media content.
A portfolio of previous content, campaigns, or social media work is an advantage.
REQUIRED SKILLS & COMPETENCIES
Strong knowledge of social media platforms and digital marketing.
Excellent content creation and storytelling skills.
Video shooting and basic video editing skills.
Graphic design skills using tools such as Canva or similar platforms.
Strong written and verbal communication.
Knowledge of social media analytics and digital advertising.
Creativity and strong visual sense.
Good understanding of real estate marketing.
Ability to work independently and meet deadlines.
Proactive, energetic, and results-oriented.
KEY PERFORMANCE INDICATORS (KPIs)
Social Media Reach & Growth – Achieve agreed monthly growth targets.
Engagement Rate – Maintain consistent improvement in audience engagement.
Qualified Leads Generated – Meet agreed monthly lead-generation targets.
Content Output – Deliver planned content according to the monthly content calendar.
Lead Response Rate – Respond to digital enquiries promptly and professionally.
Campaign Performance – Achieve agreed targets for digital campaigns.
Property Visibility – Increase online exposure and enquiries for listed properties.
Reporting – Submit accurate and timely digital marketing reports.
BEHAVIOURAL EXPECTATIONS
Creative and innovative.
Professional and customer-focused.
Proactive and self-motivated.
Results-oriented and accountable.
Good communication and interpersonal skills.
Willingness to learn and adapt to changing digital trends.
Maintains a professional image when representing Denam Properties online and offline.