Key Responsibilities
Develop and execute digital marketing strategies aligned with the Company''s real estate marketing and revenue objectives.
Plan, launch, manage, and optimize digital advertising campaigns across platforms such as
Meta (Facebook and Instagram), Google Ads, TikTok, and other relevant platforms
.
Generate qualified leads for properties, land, houses, and other Company offerings through digital marketing campaigns.
Develop and implement strategies to improve lead quality, conversion, and customer acquisition.
Manage and grow the Company''s social media presence across relevant platforms.
Create and coordinate engaging content for social media, websites, blogs, email campaigns, and other digital platforms.
Work closely with the
Creative, Customer Relations, and Sales Teams
to ensure that digital leads are properly captured, followed up, and converted.
Develop marketing campaigns for new property listings, promotions, events, inspections, and other Company initiatives.
Monitor and analyze campaign performance, including
reach, engagement, leads generated, cost per lead, lead quality, conversion rates, and revenue generated
.
Use data and analytics to identify underperforming campaigns and implement strategies to improve results.
Conduct market and competitor research to identify emerging trends, customer preferences, and new digital marketing opportunities.
Manage the Company''s digital marketing budget effectively and ensure optimal return on advertising spend.
Monitor website performance, traffic, SEO rankings, and other relevant digital marketing metrics.
Develop and implement SEO strategies to improve the Company''s online visibility and organic traffic.
Manage email and other digital communication campaigns where applicable.
Track and report on the performance of all digital marketing activities on a weekly and monthly basis.
Stay updated on emerging digital marketing trends, platforms, tools, and best practices.
Collaborate with other departments to ensure consistency in brand messaging and alignment with overall business objectives.
Continuously test new marketing approaches, creatives, audiences, and channels to improve lead generation and revenue.
Key Performance Areas
Performance in this role will be assessed based on:
Qualified leads generated.
Lead quality and conversion rate.
Cost per lead and campaign efficiency.
Website and social media growth.
Campaign engagement and reach.
Property enquiries and inspection bookings generated through digital channels.
Revenue and sales attributable to digital marketing activities.
Return on advertising spend (ROAS).
Timely and accurate marketing reports.
Successful execution of digital campaigns and marketing initiatives.
Qualifications & Requirements
Bachelor''s degree in
Marketing, Communications, Business Administration, or a related field
.
Minimum of
4 years'' proven experience in digital marketing
, preferably within the real estate, property, financial services, or related industry.
Strong experience managing
Meta Ads, Google Ads, TikTok Ads, and other paid advertising platforms
.
Strong understanding of
SEO, SEM, PPC, social media marketing, email marketing, content marketing, and lead generation
.
Proven experience generating and managing leads through digital marketing campaigns.
Proficiency in
Google Analytics/GA4, Google Search Console, Meta Business Suite/Ads Manager
, and other relevant marketing tools.
Strong analytical and data interpretation skills.
Excellent written and verbal communication skills.
Strong understanding of social media trends and digital consumer behaviour.
Ability to develop compelling marketing campaigns and content strategies.
Strong organizational, problem-solving, and project management skills.
Ability to work collaboratively with Creative, CRM, Sales, and other teams.
Ability to work in a
fast-paced, target-driven environment
.
Preferred Attributes
Previous experience marketing
real estate properties, land, apartments, or other property-related products
.
Demonstrable track record of generating leads and contributing to sales through digital marketing.
Strong understanding of the Abuja real estate market is an advantage.
Portfolio or evidence of previous successful digital marketing campaigns is an advantage.