Job Summary
The Digital Creator is responsible for producing high-quality, engaging digital content that tells our story, grows our audience, and strengthens community engagement across platforms. This role blends creative execution, AI-assisted content creation, UGC curation, and performance awareness to ensure our content is culturally relevant, platform-optimised, and impactful. You will work closely with the Digital Media Manager, Communications team, and a growing community of volunteer creators. Creative. Curious. Audience-first.
Job Details
Content Creation & Storytelling
Create compelling digital content including short-form videos, AI-generated videos, graphics, photos, and written posts
Translate brand stories, campaigns, and messages into engaging platform-ready content
Maintain high creative and quality standards across all content outputs
AI, UGC & Creative Tools
Use AI tools to support ideation, scripting, editing, visual creation, and optimisation
Source, curate, edit, and repurpose
user-generated content (UGC)
from the community
Collaborate with volunteer creators to expand content output while maintaining brand quality
Platform Optimisation & Distribution
Optimise content formats, captions, and storytelling styles for different platforms and audiences
Support content publishing schedules and campaign rollouts
Stay up to date with platform trends, formats, and best practices
Community & Collaboration
Work closely with a community of volunteer content contributors
Support content capture at events, services, activations, and campaigns
Collaborate with copywriters, designers, and digital media leads
Performance Awareness
Monitor basic content performance metrics (reach, engagement, watch time)
Use insights to improve future content quality and effectiveness
Requirements
Technical Skills & Knowledge (Required)
Short-form video creation and editing
AI tools for content and video generation
Social media platforms (Instagram, TikTok, X, YouTube, LinkedIn)
Basic analytics and performance interpretation
Content creation tools (video, design, editing software)
Experience working with UGC
Experience & Profile
3–5 years’ experience
in digital content creation or social media roles
Strong portfolio demonstrating video, visual, and written content
Experience working with AI-assisted content tools
Comfortable collaborating with teams and volunteer communities
Creative, adaptable, and detail-oriented
Strong understanding of digital culture and storytelling