Work Schedule: Hybrid – 2 days onsite
Salary: ₦400,000 – ₦500,000 per month
Role Overview
We are seeking a strategic, forward-thinking, and highly creative Creative Marketing Strategist to develop and execute marketing strategies that strengthen brand positioning, increase visibility, engage target customers, and drive measurable business growth.
The ideal candidate should combine strong strategic thinking with creativity, commercial awareness, and a deep understanding of the fashion and luxury market.
Key Responsibilities
Develop and implement data-driven marketing and brand strategies aligned with business objectives.
Develop strategies that strengthen brand positioning within the fashion and luxury market.
Collaborate with creative and social media teams to maintain consistency in brand messaging, tone, and visual identity.
Conduct market research and competitor analysis to identify trends, customer insights, and growth opportunities.
Lead the development of brand campaigns, storytelling initiatives, and marketing activations.
Identify and develop strategic collaborations, brand partnerships, and influencer opportunities.
Lead brainstorming and strategic planning sessions with internal teams.
Monitor brand performance, customer feedback, campaign results, and market response.
Use performance data to refine marketing strategies and improve results.
Ensure brand consistency across social media, packaging, events, customer
interactions, and other touchpoints.
Translate brand concepts and creative direction into clear marketing messages and campaigns.
Work closely with content creators, designers, social media teams, and other creative professionals.
Present campaign performance, insights, and recommendations to management.
Develop marketing initiatives that contribute directly to customer acquisition, engagement, and sales.
Requirements
HND or Bachelor''s Degree in Marketing, Mass Communication, Business Administration, Public Relations, or a related field.
3–5 years of proven experience as a Creative Marketing Strategist, Brand Manager, Marketing Strategist, or similar role.
Previous experience within the fashion, luxury, beauty, or lifestyle industry is highly preferred.
Strong understanding of brand positioning, campaign strategy, content ideation, and consumer behavior.
Strong portfolio demonstrating previous campaign growth, engagement, and measurable results.
Experience with influencer marketing and brand partnerships is highly preferred.
Strong copywriting and storytelling skills.
Familiarity with Canva, CapCut, Adobe Suite, or similar creative tools is an advantage.
Excellent written and verbal communication skills.
Strong organizational skills and ability to manage multiple campaigns simultaneously.
Must be innovative, commercially aware, self-motivated, and results-oriented.
Note: Only shortlisted candidates will be contacted.