Job Summary
Responsible for developing and executing digital and social media strategies that increase brand awareness, audience engagement, website traffic, and conversions across relevant online platforms and publish engaging content across platforms such as Instagram, Facebook, TikTok.
Key Responsibilities
Develop and manage social media content calendars.
Create, edit, and publish engaging content across platforms such as Instagram, Facebook, TikTok, LinkedIn, and X.
Manage the organization’s social media accounts and online communities.
Develop digital campaigns aligned with business and marketing objectives.
Monitor social media trends, audience behavior, and competitor activity.
Track and report on key performance metrics such as reach, engagement, traffic, and conversions.
Coordinate paid social media and digital advertising campaigns.
Respond to comments, messages, and customer inquiries professionally.
Work with designers, content creators, and other teams to produce digital assets.
Maintain consistent brand voice and visual identity across digital channels.
Stay current with emerging social media platforms, tools, and digital marketing practices.
Degree or relevant qualification in Marketing, Communications, Media, Business, or a related field.
Experience managing social media and digital marketing campaigns.
Strong content creation, copywriting, and communication skills.
Familiarity with social media analytics and advertising platforms.
Knowledge of tools such as Canva, Meta Business Suite, Google Analytics, or similar platforms.
Ability to analyze data and turn insights into actionable improvements.
Strong organizational skills and attention to detail.