Job Summary
Responsible for serving as the lead visual thinker to translate business, product, and campaign strategies into strong, distinctive visual concepts. The role owns the corporate identity and visual expression of DKT Ethiopia and its product brands across digital, print, trade, and corporate touchpoints while leveraging AI-assisted creative workflows.
Key Responsibilities
Concept Development & Strategic Design:
Translate campaign strategies into clear visual concepts, create mood boards and key visuals, and lead visual concepts for new product launches and flagship campaigns.
Brand Identity & Corporate Design:
Act as custodian of the DKT Ethiopia corporate identity and product brands; maintain brand guidelines; design corporate materials (proposals, reports, event branding) and product packaging/trade materials.
Digital Content & Campaign Production:
Design high-quality visuals for social media, digital ads, and campaigns; develop multimedia content (video, animation, motion graphics) tailored for youth audiences.
AI-Enabled Creative Workflow:
Use generative AI tools for ideation, rapid prototyping, and variant generation; build prompt libraries and maintain brand consistency while ensuring responsible-use standards.
Quality Assurance & Production:
Review and finalize creative outputs; brief and quality-check external vendors and printers; maintain the organizational asset library.
Collaboration & Innovation:
Coordinate with marketing, sales, and program teams; support senior management with partner/donor materials; track design trends.
Educational Qualification & Experience Requirements
Education
Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, or a related field.
Experience
4 to 6 years of professional design experience in a creative agency or in-house role, including demonstrable brand identity and digital content work (FMCG, health, or social marketing experience is an advantage).
Required Skills & Competencies
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Figma, and generative AI creative tools (Adobe Firefly, Midjourney, Runway, etc.).
Working knowledge of print production, pre-press requirements, video editing, and motion graphics.
Required Skill Tags:
Communication, conceptual and strategic thinking, visual storytelling, brand thinking, and AI fluency.
Desired Skill Tags:
Packaging artwork, motion design, social media content creation, and cross-functional collaboration.