Responsibilities
Market Research: Study consumer behavior, audience demographics, and industry trends
Creative Briefing: Translate metrics, data, and business goals into clear briefs for designers, copywriters, and video editors.
Campaign Ideation: Brainstorm multi-channel advertising concepts tailored for paid social or digital platforms.
Performance Analysis: Monitor campaign results, track key metrics (like click-through rates and return on ad spend), and optimize live assets.
Cross-Functional Collaboration: Partner with media buyers, account managers, and creative directors to ensure alignment with brand and revenue goals.